Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Atelier Cologne Launched First Flagship Store in China with Chinese Brand Name Created by Labbrand

SHANGHAI, July 11, 2017 – Atelier Cologne, the French “Maison de Parfum” opened its first flagship store in China on June 22nd, 2017 in Shanghai, China. Labbrand helped Atelier Cologne to create the Chinese brand name 欧珑 [ōu lóng]. 

Established in 2009 by Sylvie Ganter and Christophe Cervasel in Paris, France, and acquired by L’Oréal in 2016, Atelier Cologne is the first fragrance house entirely dedicated to the legendary perfumery classic, cologne. Known for its unique concentration technique and high concentrations of essential oil with long-lasting fragrance, each Cologne Absolue tells the story of treasured emotions and powerful memories.

Labbrand, the leading China-originated global brand consultancy, was appointed to create a unique yet memorable Chinese brand name for Atelier Cologne.

The final Chinese name chosen is 欧珑 [ōu lóng]. 欧 [ōu] stands for Europe; 珑 [lóng] means a kind of jade that was used by the ancient Chinese to pray for rain, conveying a sense of brightness. Meanwhile, the character 珑 also implicates a link with “cologne” whose Chinese interpretation 古龙水 [gǔ lóng shuǐ] partially shares the same sound. The final name was linguistically tested and validated in three major Chinese dialects including Mandarin, Cantonese and Shanghainese. The smooth pronunciation and simple structure make the name very easy to read and remember.

“欧珑 [ōu lóng] is a unique name customized for Atelier Cologne. The name pictures a brand of a European origin offering a refined cologne collection, with great taste and delicacy. It attracts Chinese consumers who pursue good quality of life.” said Amanda Liu, VP & Creative Director of Labbrand.

With more than 10 boutiques globally in Paris, New York, San Francisco, London and Hong Kong, the new store in Tai Koo Hui, Shanghai marks Atelier Cologne’s first flagship store established in China. In this elegant, Mediterranean inspired ambiance, customers can experience personalized services such as handmade exclusive lettering and engraving, as well as purchase a variety of fragrant products from body lotion, candles to the brand’s classic Cologne Absolue.

“Atelier Cologne is a French “Maison de Parfum” which gave birth to a new olfactive family, the “Cologne Absolue”. Six collections of very natural, fresh, elegant and long-lasting fragrances. The Chinese name of the brand 欧珑 created by Labbrand perfectly conveys Atelier Cologne’s brand essence, positioning and origins. This name is well appreciated by Chinese consumers and will become a key asset of the future development of the brand in China” said Yann Andrea, Brand General Manager of Atelier Cologne China.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We lead branding journeys and facilitate implementations to light up companies and products with the power of your brand. Through brand innovations, we steer brands towards unrivalled brand space. On our journeys we Create, Grow and Disrupt to build resilient brands in dynamic markets. Our cross-disciplinary approach in research, strategy, naming, design and digital gives us the foresight and ability to guide brands beyond the status quo.

About L’Oréal Group

Founded in 1909, L’Oréal is one of the world’s largest cosmetics companies, headquartered in France. It operates in more than 130 countries and cities with over 280 branch offices, 40 factories and 50,000 staff. For more than a century, L’Oréal has devoted its energy and competencies solely towards one business: beauty. It has chosen to offer its expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Best Naming Agency Labbrand Creates New Alphabetic Name MAEZIO for Covestro’s New Class of Thermoplastic Composite Materials

SHANGHAI, October 23, 2018 – Explore the pinnacle of naming excellence as Covestro, the German polymer materials manufacturer, unveils its new class of thermoplastic comp…

Dove product name: Dove Launches Chocolate Line Artés with Chinese Name 德芙·爱缇诗 [ài tí shī] Created by Labbrand

SHANGHAI, February 28, 2019 – Dove, a brand of chocolate made and marketed by the Mars company, launched its Supreme Michelin chocolate line dove product name Artés with …

Nestlé Launches Chinese Name for NesQino Created by Labbrand

Good food, Good life—that’s what Nestlé stands for. As the world’s largest food and beverage company, Nestlé is consistently driven by a simple purpose: enhancing the qua…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

SHANGHAI, November 9, 2018 – Anheuser-Busch InBev SA/NV (AB InBev), the multinational drink and brewing holdings company based in Belgium, launched michelob ultra owner f…

Labbrand and KRDS Hosts Event that Answers Important Questions about WeChat

SHANGHAI, July 9, 2015 – Labbrand partnered with KRDS to host a LABSquare breakfast seminar themed Turbocharging WeChat:A guide to creating Wechat mini sites that people …

Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challe…

Dior Product Names: Dior Launches Skincare Line Prestige with Chinese Name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] Created by Labbrand

SHANGHAI, March 11, 2019 - Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently designs and retails fashion goods, beauty products…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject