HONG KONG, November 20, 2014 – Labbrand’s excellence in brand development and design was honoured at Transform Magazine’s inaugural Asia-Pacific awards. Labbrand won four prestigious awards across new brand development, brand architecture, packaging and visual identity categories. The company is the first and only China-originated brand consultancy to receive four major awards in Transform Awards Asia-Pacific 2014.

The awards include:

GOLD award in the Best Brand Architecture Solution category for its work with Legrand

SILVER award in the Best Visual Identity category for its work with Opple.

BRONZE award in the Best Use of Packaging category for its work with Evorie.

HIGHLY COMMENDED award in the Best Strategic/ Creative Development category for its work with ClubMed.

The Transform Awards is organised by Transform Magazine, the only global magazine to cover rebranding and brand development. 2014 has seen the prestigious award programme expand to encompass the Transform Asia-Pacific and Transform MENA regions. Receivers of the awards were honoured at the inaugural event in Hong Kong for producing work that is of outstanding quality. The programme honours work from the entire branding process, with trophies being awarded for visual identities, brand strategies, implementation processes and brand experiences. Transform Asia-Pacific awards were distributed at a gala dinner at the beautiful Excelsior Hotel in Hong Kong.

According to Andrew Thomas, publishing editor of the Transform magazine, “The standard of work coming out of the Asia Pacific region is as good as any from around the world. There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations’ stories by providing a platform from which to recognise the excellence of their changing brand narratives.”

Labbrand is the only China-originated brand consultancy to receive four key awards in Transform Awards Asia-Pacific 2014. The company has helped global brands to grow in Asia-Pacific and Chinese brands to expand in international markets.

“We are very happy to be recognized by the Transform Awards Asia-Pacific,” said Vladimir Djurovic, CEO of Labbrand. “We are very honoured to work with amazing clients on great projects. This recognition is a great celebration and achievement for the on-going brand innovations happening in China, Asia and around the world. ”

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About Labbrand

Labbrand is a leading China-originated brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinates research, strategic decisions, and creative implementation.

For further comment, please contact:
Ying Mu
Labbrand
86-21-62988956
ying.mu@labbrand.com
media@labbrand.com