From the heart of Suzhou Creek, to A Key Voice on Global Stage

In 2005, LABBRAND began the first chapter of its brand story along Shanghai‘s Suzhou River. Today, LABBRAND stands as a global brand leader across Paris, New York, Singapore, and Kuala Lumpur. From our initial focus on Brand Naming service and gradually expanding into Market Research, Brand Strategy, Design, Brand Experience, and Brand Culture and Management, we aim to deliver a comprehensive brand development system.

Through close collaboration, Labbrand supports clients in navigating diverse markets and cultures, using strategic and creative expertise to help their brands grow with clarity and confidence.

Twenty Years of Brand Innovation

Looking back on LABBRAND’s twenty-year journey, our brand mission has remained clear: to unleash the full potential of Brand Power and shape the brand’s future through Leadership Power, Experience Power, and Influence Power.

More specifically, we are dedicated to helping every enterprise achieve three goals:

1.  Defining the key phrase of “who you are” to build a solid foundation for your brand’s leadership in the marketplace.

2.  Ensuring that “your brand is seen by the market“, creating deeper connections with your clients. It is not simply about standing out; it is about crafting a distinctive brand universe that serves as a “bridge of aspiration” in every touchpoint between the consumer and the brand. Exceptional experience power naturally emerges when consumers see a better version of themselves through the brand.

3.  Eventually, our objective is to activate a brand’s energy — a force that unites and inspires investors, employees, and partners across the entire ecosystem, empowering them to participate in the brand’s journey and become storytellers in their own narratives.

As China moves from product competition (Branding 1.0) into the era of Brand Power (Branding 2.0), LABBRAND’s Brand Powerhouse Model delivers intergrated brand solutions from strategy to execution.

At the Core of LABBRAND: A Human-Driven Brand-Building Philosophy

Vladimir Djurovic, the founder and CEO of LABBRAND, shared that the essence of brand lies in creating meanings that can transcend time, culture, and generations.

We have carried this value through every project over the past twenty years:

• Redefining localization strategies for top global brands entering the Chinese market.

• Guiding top-tier domestic and international enterprises in building a global brand system.

• Driving brand through digital-era transformation to elevate their brand experience.

The LABBRAND Storytellers

“Here, every member defines the brand and embodies it.”

Across fifteen nationalities, our team brings perspectives that weave differences into originality. Over 200 hours of internal training each year keep us moving with the cultural currents rather than chasing them.

Honoring the Past, Imagining the Future  

Twenty years is not just a look back; it marks an exciting new chapter for us.

Thanks to our clients and peers, whose challenges push us to continually expand the boundaries of our expertise.Thanks to all the Labbrandians, whose dedication and passion fuel every achievement we make. And lastly, thanks to this ever-changing era, whose opportunities allow us to participate in the industry while also helping to move it forward.

Brand building is an unfolding journey of innovation, and LABBRAND stands with you as a trusted partner every step of the way.