Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and passion to chart their unique and visionary course on the cosmetic care market.

The word “Biologique” was used in the brand name which means “life science,” it implies that more than 80% of the product ingredients are natural extracts.

The combination of a clinical approach to personalized cosmetic treatment, pure, concentrated, almost raw products, complex formulas and original and rigorous treatments is the foundation of the reputation for the efficacy of BIOLOGIQUE RECHERCHE’s Methodology, which has allowed it to travel to more than 80 countries on five continents.

With the help of the Labbrand team in early 2021, combined with BIOLOGIQUE RECHERCHE’s own characteristics and brand image, the Chinese brand name 宝黎研萃 [bǎo lí yán cuì] (Treasure of Paris, Research of essence) has been successfully created.

This move represents its further brand development plan in the Chinese market. With the cooperation with more than 30 five-star hotels and high-end skincare centers in China, 宝黎研萃 [bǎo lí yán cuì] is committed to bringing unprecedented French luxury and bespoke skincare experience to Chinese consumers.

This Chinese name not only shows professionalism of BIOLOGIQUE RECHERCHE in terms of scientific research, but also expresses its commitment: By combining the precious ingredients with best quality; the highest standard of production and luxury blood from Paris; the medical-based strengths in development & research and the leading-edge techniques of extracts. BIOLOGIQUE RECHERCHE demonstrates its professional brand image and dedication in high-end skin care industry. Moreover, this Chinese name echoes the pronunciation of the original French one.

  • Having a good name is the first step to develop in the Chinese market. We rely on professional naming experience and consumer insight to create the Chinese name "宝黎研萃"  [bǎo lí yán cuì] for BIOLOGIQUE RECHERCHE, which reflects the truth that the brand originated in France, proficient in research and development, as well as the Luxurious brand image. This elegant name will accompany BIOLOGIQUE RECHERCHE to flourish in the Chinese market.

    Amanda Liu

    Labbrand Vice President, Creative Director of Brand Verbal Strategy

  • Labbrand has a good understanding of BIOLOGIQUE RECHERCHE's brand positioning and our distinctive approach to skin care. It has been a pleasure working with them to develop a new Chinese name with the help of their professional knowledge of the Chinese market and consumers.

    Jessie Zhang

    Managing Director China, BIOLOGIQUE RECHERCHE

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Yukino Yamamoto, Managing Director Asia of Labbrand, to Judge 2017 Transform Awards Asia-Pacific

SINGAPORE, August 11, 2017 - Having won the Grand Prix at the 2016 awards, Labbrand was invited to become a member of the judging panel at 2017 Transform Awards Asia-Paci…

Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific mark…

Labbrand Releases New Brand Design Delivering a Vibrantly Bold Identity

SHANGHAI, January 5, 2021 - Labbrand, a global leading brand consultancy, reveals its new brand identity including refreshed brand signature, along with the launch of a n…

Labbrand and KRDS Hosts Event that Answers Important Questions about WeChat

SHANGHAI, July 9, 2015 – Labbrand partnered with KRDS to host a LABSquare breakfast seminar themed Turbocharging WeChat:A guide to creating Wechat mini sites that people …

MADJOR Partners with 55 to Uncover How to Optimize WeChat Strategy with Data

SHANGHAI, February 23, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with 55, a data company to host a MADSquare breakfast seminar themed “Optimize Y…

BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

Dior Product Names: Dior Launches Skincare Line Prestige with Chinese Name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] Created by Labbrand

SHANGHAI, March 11, 2019 - Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently designs and retails fashion goods, beauty products…

Labbrand Featured by KrAsia on Chinese EV Market

Despite the growing popularity of electric cars in China, few automakers have managed to set themselves apart from the competition.

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject