With over a decade of experience in consumer insights, brand strategy, and digital media strategy services across various industries, including healthcare, FMCG, beauty, auto, technology, luxury, and finance, William from Labbrand Shanghai drew on his experience of conducting in-depth Chinese Gen-Z consumer insights research for a wide range of fragrance brands.

In addition to Liu, other panelists included Yiling Pan and Jasmine GAO from Vogue Business, and beauty industry experts 蓝 LAN挺元 Katia from L’Oréal, Lishi Ni (founder of Melt Season) and Jie Ji (Director of beauty and luxury sector at Xiaohongshu).

It’s exciting to see experts from different fields coming together to discuss the latest trends and insights in the fragrance industry and how they apply to the preferences and behaviors of Chinese Gen-Z consumer. By sharing the knowledge and expertise of brand building and consumer insights research, Labbrand Shanghai is helping to shape the future of the fragrance market in China and beyond.