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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools' Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners comp…

Hsu Fu Chi Launches New Retail Store with Brand Strategy and Identity Developed by Labbrand

SHANGHAI, May 8, 2018 – This January, Hsu Fu Chi launched its new retail store concept in Dongguan, China. Labbrand helped to develop the brand strategy and Chinese brand…

Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel…

Labbrand Wins 4 Prestigious Awards at the Transform Awards Asia-Pacific 2014

HONG KONG, November 20, 2014 – Labbrand’s excellence in brand development and design was honoured at Transform Magazine’s inaugural Asia-Pacific awards. Labbrand won four…

Labbrand Wins at the Red Dot Award 2021

SHANGHAI, August 5th, 2021 - Good design brings strategic solutions and distinctive experiences for brands to stand out and resonate. We are delighted to announce th…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Labbrand Group’s CEO was Interviewed by CGTN to Share Insights on International Cooperation and the Chinese Market

The China International Import Expo 2023 has now come to a successful end. During the fair, Labbrand's Founder and CEO, Vladimir Djurovic, was interviewed by CGTN to shar…

Yukino Yamamoto, Managing Director Asia of Labbrand, to Judge 2017 Transform Awards Asia-Pacific

SINGAPORE, August 11, 2017 - Having won the Grand Prix at the 2016 awards, Labbrand was invited to become a member of the judging panel at 2017 Transform Awards Asia-Paci…

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