Search for content of interest
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Kuala Lumpur
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp Overview

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

Labbrand Brings Insights on Chinese Brand Naming to New York

NEW YORK, November 20, 2016 – Labbrand presented a ‘Lunch & Learn’ event at the global brand consultancy’s New York City office, sharing key insights regarding the im…

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu. SHANGHAI, 18 APRIL, 2017 - Labbrand has appointe…

Labbrand Wins Luxury Lifestyle Awards 2024: Best Luxury Brand Experience Consultancy in Southeast Asia

LABBRAND has won Luxury Lifestyle Awards 2024 for Best Luxury Brand Experience Consultancy in Southeast Asia.

Singapore Branding Agency: Labbrand Expands in Asia Pacific with New Office in Singapore

SINGAPORE, 7 DECEMBER 2016 – Witness the bold wave of green as Labbrand, the leading China-originated global brand consultancy, establishes Singapore Branding Agency. Jus…

Labbrand Presents at the Food and Beverage Innovation Forum on Packaging Design in the F&B Sector

SHANGHAI, May 3, 2016 – Labbrand CEO Vladimir Djurovic was invited to speak at the Third Food & Beverage Innovation Forum held in Shanghai on April 20-22. Addressing …

Labbrand Group’s Director Invited as the Expert Judge for Visual Awards 2023 at the 4th Pet Industry Innovation Summit 

The 4th Pet Industry Innovation Summit (PIIS) concluded successfully on January 12, 2024, in Shanghai. The event kicked off with the Visual Awards 2023, an aesthetic comp…

Our 20-Year Quest: Exploring the Depth of Brand Power

From the heart of Suzhou Creek, to A Key Voice on Global Stage In 2005, LABBRAND began the first chapter of its brand story along Shanghai's Suzhou River. Today, LABBRAND…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject