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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

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Labbrand CEO, Vladimir Djurovic, Joined the Judging Panel at Transform Awards North America 2023

Brand Management Expertise from Labbrand Recognized Globally SHANGHAI, August 16, 2023 - Labbrand, the global brand consulting company, is thrilled to announce that CEO V…

Labbrand Interviewed by ARD German Radio, Shares Insights on Chinese Naming of Global Brands

Recently, Labbrand's VP & Creative Director, Amanda Liu and Associate Director of Verbal Branding Strategy, Alva Lv were interviewed by ARD German Radio, delving into…

Labbrand Hosts New York Event on Digital Innovation in China

NEW YORK, June 30, 2016 – Labbrand hosted its first US-based LABSquare event on Tuesday, June 28 at WeWork Dumbo Heights, New York, USA. The seminar, themed “Learning fro…

Labbrand Wins LIA 2016 Verbal Identity Award

SHANGHAI, December 7, 2016 – Labbrand’s excellent brand solution has been honored at 31st London International Awards (LIA). The Chinese name creation for Thomas Cook, th…

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu. SHANGHAI, 18 APRIL, 2017 - Labbrand has appointe…

Labbrand Gives Lecture at Conde Nast Center about “On-site Digital Activations”

SHANGHAI, September 7, 2016 – Labbrand was invited as a guest lecturer to present on "On-site Digital Activations" for the Fashion & Luxury Events Management course a…

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Presents at GlobalPETS Forum Asia 2016 to Inspire Brand Innovation in the Pet Industry

SHANGHAI, November 15, 2016 – Labbrand was invited to speak at the GlobalPETS Forum Asia 2016 held in Guangzhou, China on November 9th. Labbrand CEO Vladimir Djurovic and…

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