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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

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Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific mark…

Labbrand Creates Chinese Brand Name 揽胜星脉 for Land Rover’s New Luxury SUV

SHANGHAI, March 2, 2017 – Land Rover, the leading four-wheel-drive brand of Jaguar Land Rover, expanded its series of luxury SUV (known as Range Rover) with the new model…

Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, November 14, 2016 – Driscoll’s, the global leader for fresh strawberries and other berries, held a press event in Shanghai on November 10th, 2016. Hoping to pro…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Hosts New York Event on Digital Innovation in China

NEW YORK, June 30, 2016 – Labbrand hosted its first US-based LABSquare event on Tuesday, June 28 at WeWork Dumbo Heights, New York, USA. The seminar, themed “Learning fro…

LAB TALK Event Series Are Now Open for Registration

In this fast-changing world, a company must transform from within to break through the barriers holding back growth.​ On the theme of “breakthrough”, Labbrand G…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

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