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Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools’ Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand’s liveliness and youthfulness.

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Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

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Labbrand Presents at ESOMAR Asia Pacific 2017 on Facilitating the Innovation Process with Research

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Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

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Labbrand Releases New Brand Design Delivering a Vibrantly Bold Identity

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Labbrand Creates Alphabetical and Chinese Names PHIDEON 辉昂 for Volkswagen’s New Flagship Sedan

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