On October 29, 2026, LABBRAND and the Chamber of Commerce of Shanghai Lingang Special Area jointly organized an executive salon at Digital Innovation Bay, Zone A.
Under the theme “From Manufacturing Strength to Brand Power,” the event brought together business leaders to explore how Chinese industrial and technology companies can transform manufacturing excellence into lasting brand value. LABBRAND CEO Vladimir Djurovic attended this event, and Jane Qi, Group Director and Strategy Director at LABBRAND Group, delivered the keynote presentation.
With 23 years of experience in brand strategy and communications, Jane highlighted that a key challenge facing Chinese companies expanding globally is that technological leadership does not necessarily translate into brand preference or pricing power.
A key focus of the presentation was LABBRAND’s 3 Brand Powers framework, encompassing three interconnected dimensions: Leadership Power, Experience Power and Influence Power. Leadership Power focuses on clear brand positioning and differentiated value propositions, translating technological strengths into market-recognized brand value. Experience Power emphasizes consistency across products, services and customer touchpoints, building trust and customer preference through cohesive brand experiences. Influence Power focuses on strengthening connections with customers and the broader business ecosystem, enhancing brand influence through cultural relevance, open collaboration and value co-creation.
The framework provides a systematic approach to strengthening brand positioning, enhancing customer experience and building long-term brand influence. By integrating these three dimensions into business strategy and brand management, LABBRAND helps companies translate their technological and manufacturing strengths into differentiated market value and sustainable competitive advantage.
LABBRAND’s integrated methodology encompasses four key stages: Diagnosis, Definition, Development and Delivery. LABBRAND combines strategic expertise with practical execution to help businesses address key branding challenges, reinforce their global market positioning and build long-term brand value.
For LABBRAND, the salon was an opportunity to bring its global branding expertise into dialogue with Lingang’s industrial community. As Chinese enterprises move beyond manufacturing competitiveness toward global brand leadership, LABBRAND continues to support their transformation from capable product providers into distinctive, trusted and preferred brands.
About the Chamber of Commerce of Shanghai Lingang Special Area
Established in July 2020, the Chamber of Commerce of Shanghai Lingang Special Area is dedicated to supporting local businesses by facilitating policy communication, addressing business needs, and providing advisory and support services. The Chamber brings together resources across key areas, including talent development, financial support, and urban development. The Chamber organizes a range of events, including the CEO Leadership Forum, Investment and Entrepreneurship Forum, and Lakeside TECS Technology Sharing Sessions, to facilitate business dialogue, knowledge exchange, and cross-industry collaboration.
About LABBRAND
Founded in 2005 in Shanghai, LABBRAND (朗标) is a leading global brand consultancy. Headquartered in Shanghai with international offices in Paris, New York, Singapore, and Kuala Lumpur, LABBRAND leverages deep expertise in Naming, Strategy, Research, Design, Branding, and Innovation to deliver precise brand solutions for clients worldwide, helping them drive brand innovation and grow brand equity in a constantly changing business environment. As a trusted partner in brand innovation, LABBRAND has been recognized by top global media and awards bodies, winning 70+ international honors, including iF, Red Dot Design Award, London International Awards (LIA), and Transform Awards (Asia, North America, Europe).
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