Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Creates New Chinese Brand Name for German Wheat Beer Brand Schöfferhofer

SHANGHAI, January 22, 2017 — Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 [xīng hǔ] with strong brand differentiation in China.

Schöfferhofer is a sub-brand of Radeberger Group, the largest brewery group in Germany. As the first wheat beer brewed outside of Bavaria, Schöfferhofer has proved to be one of the most successful German wheat beer brands, which include numerous award-winning and innovative variations in flavor.

Schöfferhofer entered China with its initial Chinese name 雪芙豪夫 [xuě fú háofū], which was a direct transliteration of its original brand name. However, it faced issue of brand recognition due to a similar name 雪夫 [xuě fū] of its competitor Schaumhof. In order to establish strong development in the Chinese market, Schöfferhofer commissioned Labbrand to create a new Chinese brand name that could convey the unique identity and values of the brand.

Labbrand, the leading China-originated global brand consultancy, worked closely with Schöfferhofer to create the new Chinese brand name. After three rounds of creation and linguistic check, the name 星琥 [xīng hǔ] was selected from more than 30 candidates. 星 [xīng] means “star” and “sparkling”, while 琥 [hǔ] suggests “amber”, associating with the color and packaging of beer brand. It is also a symbol of fortune and status, giving the beer a premium sense. As a whole, this name carries a simple yet rich connotation of “the sparkling amber”, communicating a glorious and beautiful brand image of a premium German beer to Chinese consumers.

About Labbrand

Labbrand is the leading China-originated global brand consultancy. Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.

About Radeberger Gruppe AG

Radeberger Gruppe AG, formerly known as Binding Brauerei, is one of the largest brewery groups in the highly fragmented German beer market. The company controls a number of top national, regional, and local and “trend” breweries and brands as well as other beverage brands, and produces a total of more than 9.2 million hectoliters per year. Radeberger’s national brands include company flagship Radeberger Pilsner, one of Germany’s oldest and best-selling pilsner beers; Clausthaler, a nonalcoholic beer developed by the company in the 1970s; Schöfferhofer Weizen, the fourth best-selling wheat beer in Germany; and the mineral water brand Selters Mineralwasser.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Singapore Hosts Event on Digital Lessons from China

SINGAPOR, May 9, 2017 – Labbrand Singapore hosted a LABSquare event on Thursday, May 4 at Capital Tower, Singapore. The seminar, themed “Digital Amplified: 3 Digital Less…

Labbrand X Rouse Special Event: Chinese Brand Names Go Global

In a noteworthy collaboration, Labbrand, a global naming expert, and Rouse, a leading intellectual property authority, jointly orchestrated the Brand Naming and Trademark…

Labbrand Group Won 3 Awards at the Transform Awards Asia 2023

SHANGHAI, November 20, 2023 - Transform Awards Asia 2023 came to a successful conclusion in Shanghai. Labbrand Group, in collaboration with Petit Bateau, Deepal Auto…

Labbrand Wins Two Awards at Transform Awards North America 2018

NEW YORK, October 30, 2018 - Labbrand’s work with Voya Financial, the New York-based financial, retirement, investment and insurance company, was honored with two awards …

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

Labbrand Creates Chinese Brand Name For Grenade

Sports Nutrition brand Grenade® aims to inspire people to get more out of life, whatever their fitness goals. Grenade® is all about choice and, with an award-winning, inn…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject