Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal create the Chinese brand name for its market entry: 淳萃 [chún cuì].

Originating from France, Ultra Doux belongs to L’Oréal’s consumer products division. With its organic and pure beginnings, Ultra Doux is made through a multi-extraction process of natural plants, and has become famous in the natural hair care field as the second largest brand in European market.

Labbrand, a leading China-originated global brand consultancy, worked closely with L’Oréal to create the Chinese brand name 淳萃 [chún cuì] for Ultra Doux. 淳 [chún] means “pure” while 萃 [cuì] stands for “extract”. The name has the same pronunciation with the Chinese fixed expression 纯粹 [chún cuì], reminding the consumer to “care with pureness, extract with love”. This Chinese brand name also matches the brand concept “natural and pure” and conveys the brand’s desired image of natural, organic, gentle and nutritious. It is easy to read and remember for consumers as well.

“Natural organic is already a very crowded category. It is a challenge for every natural brand to find a differentiated point and build a unique brand DNA,” states Labbrand’s Associate Creative Director Judy Wang. “Ultra Doux 淳萃 chooses ‘care’ and ‘extract’ as its main entry points with a catchy brand name. It is a really impressive combination, connecting French flavor and unique emotions.”

Emphasizing its nature, pureness and healthfulness, Ultra Doux 淳萃 has launched five custom series tailored for Chinese consumers, aiming at the huge Chinese hair care market.

“As the leader in the Chinese consumer products industry, we have noticed the deep potential of the mass hair care market and the appeal to nature when consumers think about beauty. For this reason, we introduced Ultra Doux to China, which is expected to bring the most natural and purest hair care experience and lifestyle to Chinese consumers,” says Ms. Ma Lan, the brand manager of L’Oréal’s China Consumer Products Division.

About Labbrand

Labbrand is a leading China-originated global brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinates research, strategic decisions, and creative implementation.

About L’Oréal Group

Founded in 1909, L’Oréal is one of the world’s largest cosmetics companies, headquartered in France. It operates in more than 130 countries and cities with over 280 branch offices, 40 factories and 50,000 staff. For more than a century, L’Oréal has devoted its energy and competencies solely towards one business: beauty. It has chosen to offer its expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Wins at the Red Dot Award 2021

SHANGHAI, August 5th, 2021 - Good design brings strategic solutions and distinctive experiences for brands to stand out and resonate. We are delighted to announce th…

Voya Financial Launches Chinese Brand Identity Created by Labbrand New York

NEW YORK, April 4, 2018 – Voya Financial, the New York-based financial, retirement, investment and insurance company, recently launched its Chinese brand identity, includ…

Labbrand Creates Chinese Brand Name For Omega Plus

Omega Plus® pet food is distributed by Omega Innovations, a division of New Zealand King Salmon which has been sustainably farming the King salmon species in the stunning…

Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Labbrand Shanghai Shares Chinese Gen-Z Consumer Fragrance Consumption Insights at VOGUE BUSINESS

Vogue Business recently launched a white paper focused on understanding Chinese Gen-Z consumers' fragrance consumption. As part of the panel, Labbrand's Researc…

MADJOR Hosts Event to Help Brands Elevate Customer Experience with Emotional Chatbots

SHANGHAI, April 27, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with Emotibot, an artificial intelligence technology company, to host a MADSquare b…

Labbrand X Rouse Special Event: Chinese Brand Names Go Global

In a noteworthy collaboration, Labbrand, a global naming expert, and Rouse, a leading intellectual property authority, jointly orchestrated the Brand Naming and Trademark…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject