Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Chopard Launched the Chopard Chinese Name for Alpine Eagle Collection Created by Labbrand

Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to the Grand Luxury Maisons offering a complete collection of watches and jewelry crafted with emotions. 

Chopard (source: Chopard)

Launched in October 2019, The Alpine Eagle Collection under Chopard is a state-of-the-art reinterpretation of the St. Moritz, the first sports watch in the brand history. With the passion towards nature and the spirit of innovation, this collection presents a design that is both refined and contemporary, featuring a wealth of references to the Alpine eagle and its biotope.

The Alpine Eagle Collection (source: Chopard)

Labbrand, is commissioned by Chopard on the Chinese name creation for the Alpine Eagle timepiece collection, to better facilitate the local communications in the Chinese market.

This final name 雪山傲翼 [xuě shān ào yì] is a creative elaboration of “Alpine Eagle”, concise and elegant. 雪山 [xuě shān] (snow/mountain) well captures the majestic snow mountain top which is in line with the Chinese perception of the Alps. As a symbol that has strong associations with “eagle” in the Chinese culture, 傲翼 [ào yì] (proud/wings) interprets the definition of “eagle” in a more imaginative and charismatic way compared to the literal translation 鹰 [yīng] (eagle).

Perfectly balancing sophistication and simplicity, the Chinese name 雪山傲翼 [xuě shān ào yì] paints vivid imagery of an eagle flying proudly above the snowy mountain range and celebrates the strength and true spirit of the Alpine Eagle Collection—contemporary, refined and assertive. 

The Alpine Eagle Collection (source: Chopard)

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

Chopard Chinese Name – About Chopard

Founded in 1860 by Louis-Ulysse Chopard, Chopard is an internationally acclaimed Swiss luxury watch and jewellery brand. The brand was acquired by Mr. Karl Scheufele and his wife Ms. Karin Scheufele in 1963 and has since been operated as a family-owned company. Currently is helmed by their two children Mr. Karl-Friedrich Scheufele and Ms. Caroline Scheufele, Co-President of Chopard. Passed on from generation to generation, it has ceaselessly perpetuated the heritage of artisanal skills and traditional crafts in fashioning exceptional and unique creations that naturally stir a sense of Emotion. This Chopard Emotion is expressed through the prism of three central elements: craftsmanship, ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous creativity that enables each and every individual to find the precious objects most attuned to their own nature; and finally, ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible. The Maison Chopard stands out in the field of luxury watchmaking and jewellery through its authentic, human and profound approach. Accompanied by its contemporary creations, it celebrates a resolutely positive vision of the world and testifies to a perpetually renewed creative fearlessness, along with constant perfected watchmaking expertise and jewellery-making virtuoso acquired over successive generations.

  • We’re amazed by the profound history of Chopard, its vision of innovation and passion towards watchmaking. The Alpine Eagle Watch Collection is inspired by majestic eagle soaring in the sky of Alps mountain. And it’s truly an honor to develop the verbal identity for it. The chosen name 雪山傲翼 [xuě shān ào yì] feels grand, unique and charismatic. The ‘proud’ DNA embedded in the name echoes perfectly with this collection which is meant to celebrate the strength and spirits of contemporary ‘Eagles’.

    Alva Lv

    Senior Verbal Strategy Consultant at Labbrand

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand la…

Labbrand Creates Alphabetical and Chinese Names PHIDEON 辉昂 for Volkswagen’s New Flagship Sedan

SHANGHAI, April 26, 2016 – Global leader Volkswagen unveiled a new sedan named PHIDEON at the 2016 Beijing Auto Show this month. PHIDEON is positioned as the new C segmen…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

LABBRAND and Indeed + Glassdoor Partnership in Southeast Asia: What Does This Mean for the Employer Brand Impact?

Singapore – 26 September 2024 – LABBRAND, the leading independent global brand consultancy, and Indeed + Glassdoor, an authority in job postings and employer reputat…

Labbrand CEO Vladimir Djurovic Interviewed by Forbes on Business Transformation

Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand's role as the brand creation expert at the service of business transformation.  Re…

Labbrand Names Nestlé’s New Ice Cream

SHANGHAI, August 10, 2016 – Nestlé is expanding its products in Asia this summer with the launch of a new ice cream brand created exclusively for China. Labbrand develope…

Labbrand “Sweeps” Transform Awards Asia-Pacific 2016

HONG KONG, November 28, 2016 – Labbrand’s outstanding performance in rebranding and brand development was honored once again at Transform Awards Asia-Pacific 2016. At the…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject