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Labbrand Featured by Marketing Interactive on Cathay Pacific’s new premium travellifestyle brand

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called “Cathay” that offers a new range of offers in dining, shopping, hotels, and wellness – enabling the brand to engage with customers not only when they fly with the company, but every day.

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Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

Labbrand Featured by BrandBerries on 6 Key Global Branding Trends And Predictions For 2023 And Beyond

As 2023 unfolds, here are six key global branding trends that will influence our industry in the future. 

Why LABBRAND is the Top Brand Agency in China for Global-Minded Brands

In the dynamic and fast-evolving Chinese market, brands must navigate cultural nuances, regulatory complexity, and digital transformation — all while standing out in one …

Market Research Agency – Labbrand Senior Research Manager Named Finalist for ESOMAR Young Researcher of the Year Award

Explore the expertise of a leading market research agency as Brett Ao, Senior Research Manager at Labbrand, becomes a finalist for the Young Researcher of the Year Award.…

Labbrand Hosts New York Event on Digital Innovation in China

NEW YORK, June 30, 2016 – Labbrand hosted its first US-based LABSquare event on Tuesday, June 28 at WeWork Dumbo Heights, New York, USA. The seminar, themed “Learning fro…

Labbrand Shanghai Shares Chinese Gen-Z Consumer Fragrance Consumption Insights at VOGUE BUSINESS

Vogue Business recently launched a white paper focused on understanding Chinese Gen-Z consumers' fragrance consumption. As part of the panel, Labbrand's Researc…

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

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