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Labbrand Featured by Marketing Interactive on Cathay Pacific’s new premium travellifestyle brand

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called “Cathay” that offers a new range of offers in dining, shopping, hotels, and wellness – enabling the brand to engage with customers not only when they fly with the company, but every day.

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Dove Launches Chocolate Line Artés with Chinese Name 德芙·爱缇诗 [ài tí shī] Created by Labbrand

SHANGHAI, 28 FEBRUARY 2019 – Dove, a brand of chocolate made and marketed by the Mars company, launched its Supreme Michelin chocolate line Artés with the Chinese name cr…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, 26 FEBUARY, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese naming 旋妙杯 [xuán miào bēi] by Labbrand. Originated in …

Labbrand Wins at the Transform Awards Asia 2020

SHANGHAI, January 15, 2021 - Labbrand is honored to have won a total of 12 awards  at the 2020 Transform Awards Asia! Transform Awards Asia Pacific 2020 Established in 20…

Labbrand Hosts Event on Applications of Virtual Reality

SHANGHAI, 3 MAY 2016 – Labbrand hosted a LABSquare breakfast seminar themed Beyond the Virtual Hype: Making Virtual Reality Work for Brand Innovation on April 29th 2016 a…

Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, 25 MARCH 2015 – Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on March 24th 2015 …

Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

Hsu Fu Chi Launches New Retail Store with Brand Strategy and Identity Developed by Labbrand

SHANGHAI, 8 MAY 2018 – This January, Hsu Fu Chi launched its new retail store concept in Dongguan, China. Labbrand helped to develop the brand strategy and Chinese brand …

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

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