Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Supplyframe Launches Chinese Brand Name 四方维 Created by Labbrand

Supplyframe, a leading Design-to-Source platform for the global electronics value chain, has launched its Chinese brand name 四方维 [sì fāng wéi] created by Labbrand, a leading global brand consultancy. The initiative helps Supplyframe to provide a smooth experience to local customers and further enhances its influence in the Chinese SaaS market.

Supplyframe was founded in 2003 with a vision of transforming the way innovators interact with electronic component suppliers, distributors, and manufacturers. In order to better communicate the brand characteristics in China, Supplyframe and Labbrand collaborated to create the Chinese brand name 四方维 [sì fāng wéi], a name that has a pleasant balance with the original English name while referencing Chinese cultural symbolism.

The Chinese brand name 四方维 [sì fāng wéi] tells Supplyframe’s brand story in several ways:

  • Product Integrity Covering All Dimensions: the name leverages the existing phrase 四方 [sì fāng] which symbolizes “all sides or all directions.” The brand name reflects the data-driven nature of Supplyframe and highlights the brand’s commitment to serve customers in a 360° all-round way from design to procurement.
  • Rapidly Expanding Ecosystem: 四方 [sì fāng] also means starting from the original center and expanding limitlessly in all directions. It echoes the brand’s drive to expand the ecosystem and push China’s electronic value chain to new heights.
  • Breakthrough Innovations: the third character 维 [wéi] is often associated with 思维 or “thinking” in Chinese. It reflects AI-driven solutions, indicating Supplyframe’s lead in the intelligent transformation of the global electronics supply chain.

Overall, the Chinese brand name 四方维 [sì fāng wéi] is easy to read and remember and manages to share a very strong phonetic consistency with the English name Supplyframe.

Source:Supplyframe.com

About Labbrand

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding, and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming, and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity.

About Supplyframe 

Supplyframe’s unmatched industry ecosystem, and pioneering Design-to-Source Intelligence (DSI) Solutions, are transforming how people and businesses design, source, market, and sell products across the global electronics value chain. Leveraging billions of continuous signals of design intent, demand, supply, and risk factors, Supplyframe’s DSI Platform is the world’s richest intelligence resource for the electronics industry. Over 10 million engineering and supply chain professionals worldwide engage with our SaaS solutions, search engines, and media properties to power rapid innovation and optimize in excess of $120 billion in annual direct materials spend. Supplyframe is headquartered in Pasadena, Calif., with offices in Austin, Belgrade, Grenoble, Oxford, San Francisco, Shanghai, and Shenzhen.

  • We are thrilled to collaborate with Supplyframe on this naming project. The final name not only reflects the key brand characteristics of Supplyframe but also delivers in a way that’s culturally relevant for the China market.

    Ray Ju

    Associate Director of Labbrand New York.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Presents at China Briefing Talk Held by SBASF in Singapore

SINGAPORE, November 19, 2018 – Labbrand was invited by SBASF to present at the “China Briefing” Talk in Singapore to a group of about 80 industry professionals. Labbrand …

Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Labbrand Group Won 3 Awards at the Transform Awards Asia 2023

SHANGHAI, November 20, 2023 - Transform Awards Asia 2023 came to a successful conclusion in Shanghai. Labbrand Group, in collaboration with Petit Bateau, Deepal Auto…

Pernod Ricard China Launches DRINKS&CO with its Chinese Name 樽乐加 [zūn lè jiā] Created by Labbrand

Pernod Ricard is the world’s n°2 in wines and spirits. In China, Pernod Ricard leads the way among all international wine and spirits groups. Key brands such as Chivas Re…

Labbrand Speaks at Canadean Alcohol Innovation Congress 2016 in London, UK

LONDON, December 9, 2016 – Labbrand was invited to present and lead a panel discussion at the Canadean Alcohol Innovation Congress 2016 held in London, UK on November 30t…

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools' Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners comp…

Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

SHANGHAI, November 9, 2018 – Anheuser-Busch InBev SA/NV (AB InBev), the multinational drink and brewing holdings company based in Belgium, launched michelob ultra owner f…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject