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Labbrand Featured by KrAsia on Chinese EV Market

Despite the growing popularity of electric cars in China, few automakers have managed to set themselves apart from the competition.

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Announcing Labbrand’s Global Naming Month

"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these years, we've blossomed into a group of 3 companies a…

Délifrance Enters China Market with Localized Brand Identity Created by Labbrand

SHANGHAI, July 12, 2017 – Délifrance, a French bakery chain, opened its second retail shop in China market in Shanghai on June 25th, following its first shop in Beijing i…

BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

Chopard Launched the Chopard Chinese Name for Alpine Eagle Collection Created by Labbrand

Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to the Grand Luxu…

Labbrand Shanghai Shares Chinese Gen-Z Consumer Fragrance Consumption Insights at VOGUE BUSINESS

Vogue Business recently launched a white paper focused on understanding Chinese Gen-Z consumers' fragrance consumption. As part of the panel, Labbrand's Researc…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

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