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Labbrand Featured by KrAsia on Chinese EV Market

Despite the growing popularity of electric cars in China, few automakers have managed to set themselves apart from the competition.

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Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

Our 20-Year Quest: Exploring the Depth of Brand Power

From the heart of Suzhou Creek, to A Key Voice on Global Stage In 2005, LABBRAND began the first chapter of its brand story along Shanghai's Suzhou River. Today, LABBRAND…

LABBRAND Wins International Sustainability Awards for Green Branding Excellence

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Why LABBRAND is the Top Brand Agency in China for Global-Minded Brands

In the dynamic and fast-evolving Chinese market, brands must navigate cultural nuances, regulatory complexity, and digital transformation — all while standing out in one …

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