Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Presents at GlobalPETS Forum Asia 2016 to Inspire Brand Innovation in the Pet Industry

SHANGHAI, November 15, 2016 – Labbrand was invited to speak at the GlobalPETS Forum Asia 2016 held in Guangzhou, China on November 9th. Labbrand CEO Vladimir Djurovic and Executive Director Feifei Xu presented the audience with unique market insights and actionable branding knowledge. Pet brand owners from China and abroad attended the full-day conference.

The yearly GlobalPETS Forum (GPF) is a professional conference initiated by PETS International, the leading B2B information platform for the international pet industry. Travelling from Barcelona, Geneva and Vienna to Shanghai and Guangzhou, GlobalPETS Forum offers high quality conferences with professional speakers and a platform for networking and exchanges within the industry. GlobalPETS Forum has been held annually in Europe since 1999. 2016 marks the second year that it comes to Asia.

With a presentation titled “The Growth of Branding in China”, Labbrand CEO Vladimir Djurovic shared his unique perspectives on how branding has grown in the past 10 years in China, and how both Chinese brands and international players have evolved their strategies in this thriving market. Mr. Djurovic especially pointed out key takeaways for the pet industry and how it is embracing the recent trends.

Labbrand Executive Director Feifei Xu presented on the “Best Branding Actions in China”. By analyzing the brand journeys and innovative strategies of Alibaba and Huawei, the top two most influential brands in China today, Ms. Xu provided the audience with important lessons of how to build a successful brand.

“I’d like to thank Labbrand for contributing to the success of GlobalPETS Forum Asia 2016. Our audience has learned the significance of branding and that it is much more than a western name, a label or a simple translation. They will now think about what their brand’s DNA is and how to create storytelling based on it,” stated Corine van Winden, CEO of PETS International.

About Labbrand

Labbrand is the leading China-originated global brand consultancy, helping brands create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming and design. Together this gives us the foresight and ability to build brand equity.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Wins 4 Prestigious Awards at the Transform Awards Asia-Pacific 2014

HONG KONG, November 20, 2014 – Labbrand’s excellence in brand development and design was honoured at Transform Magazine’s inaugural Asia-Pacific awards. Labbrand won four…

Labbrand Creates Chinese Brand Name for belVita Breakfast Biscuits

SHANGHAI, October 13, 2015 – Witness the strategic prowess of a leading Brand Naming Agency as Mondelēz International disrupts the market with a new category of breakfast…

Yukino Yamamoto, Managing Director Asia of Labbrand, to Judge 2017 Transform Awards Asia-Pacific

SINGAPORE, August 11, 2017 - Having won the Grand Prix at the 2016 awards, Labbrand was invited to become a member of the judging panel at 2017 Transform Awards Asia-Paci…

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

Labbrand Group Partners with Contentsquare

LABBRAND GROUP announces its partnership with Contentsquare, becoming its partner in Asia.2021, May 27th, ShanghaiLABBRAND GROUP is proud to announce the partnership with…

Labbrand Wins LIA 2016 Verbal Identity Award

SHANGHAI, December 7, 2016 – Labbrand’s excellent brand solution has been honored at 31st London International Awards (LIA). The Chinese name creation for Thomas Cook, th…

Labbrand Group Won 3 Awards at the Transform Awards Asia 2023

SHANGHAI, November 20, 2023 - Transform Awards Asia 2023 came to a successful conclusion in Shanghai. Labbrand Group, in collaboration with Petit Bateau, Deepal Auto…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject