SHANGHAI, 15 NOVEMBER 2016 – Labbrand was invited to speak at the GlobalPETS Forum Asia 2016 held in Guangzhou, China on November 9th. Labbrand CEO Vladimir Djurovic and Executive Director Feifei Xu presented the audience with unique market insights and actionable branding knowledge. Pet brand owners from China and abroad attended the full-day conference.

The yearly GlobalPETS Forum (GPF) is a professional conference initiated by PETS International, the leading B2B information platform for the international pet industry. Travelling from Barcelona, Geneva and Vienna to Shanghai and Guangzhou, GlobalPETS Forum offers high quality conferences with professional speakers and a platform for networking and exchanges within the industry. GlobalPETS Forum has been held annually in Europe since 1999. 2016 marks the second year that it comes to Asia.

With a presentation titled “The Growth of Branding in China”, Labbrand CEO Vladimir Djurovic shared his unique perspectives on how branding has grown in the past 10 years in China, and how both Chinese brands and international players have evolved their strategies in this thriving market. Mr. Djurovic especially pointed out key takeaways for the pet industry and how it is embracing the recent trends.

Labbrand Executive Director Feifei Xu presented on the “Best Branding Actions in China”. By analyzing the brand journeys and innovative strategies of Alibaba and Huawei, the top two most influential brands in China today, Ms. Xu provided the audience with important lessons of how to build a successful brand.

“I’d like to thank Labbrand for contributing to the success of GlobalPETS Forum Asia 2016. Our audience has learned the significance of branding and that it is much more than a western name, a label or a simple translation. They will now think about what their brand’s DNA is and how to create storytelling based on it,” stated Corine van Winden, CEO of PETS International.

About Labbrand

Labbrand is the leading China-originated global brand consultancy, helping brands create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming and design. Together this gives us the foresight and ability to build brand equity.