SHANGHAI, Jan 2nd, 2024 – Today. Founded in 2005 in Shanghai, Labbrand is an international brand consultancy with a global presence in APAC, Europe, and North America. As we step into 2024, Labbrand takes a strategic leap by inaugurating a new office in the Asia Pacific region in Malaysia. After establishing Labbrand Singapore as a cornerstone in the region, we are once again emphasizing the vibrant and promising market of APAC. With the opening of the Malaysian office, we aim to extend Labbrand’s systematic branding expertise, supporting evolving corporate growth objectives and invigorating the power of brands. 

Alex Lessard & Eileen Tang, the founders of Labbrand Malaysia, each have over a decade of expertise in research, strategy and innovation. Alex has built a Chinese digital consumer ecosystem from the ground up—covering complex end-to-end planning, design, operations, and scaling. His astute insights and exceptional professionalism help empower clients to bolster their brand assets and elevate brand impact. Eileen is a cultural anthropologist with a background in media and advertising. She uses her unique understanding of different cultural contexts to develop human-centric insight and strategy. Backed by their profound industry expertise, Labbrand Malaysia delivers exceptional branding solutions to local clients within the dynamic market, positioning itself as the benchmark brand agency in the Asia-Pacific region. 

Labbrand, as a leading partner for brand innovation, offers comprehensive consultancy on Naming, Branding, and Innovations to craft and develop impactful brands in the global market landscape. With 2 decades devoted to pioneering brand innovation and systematic brand development end to end, Labbrand has risen as a prominent partner in building and elevating brand assets to unlock the full potential of branding. We drive growth through a unique blend of strengthened brand vision, cultural narrative decoding, enhanced customer affinity, and breakthrough innovations. Labbrand is proud to contribute to the success of global brands, including Porsche, L’Oreal, Hilton Worldwide, OPPO, Unilever, The Coca-Cola Company and more. 

With passion, commitment, and diligence, Labbrandians globally devote themselves to brand innovations, illuminating the power of ideas. In Labbrand Malaysia, we will tap into local insights and global perspectives, leveraging comprehensive research expertise to strategically uncover potential and innovative solutions for clients. With Labbrand Malaysia, Labbrand moves forward, creating a legacy of innovation, impact, and excellence for clients in the ever-changing world of global branding. 

For more information, please contact: 

Labbrand Malaysia 
Email: malaysia@labbrand.com​ 

Labbrand Global 

Email: global@labbrand.com