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Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

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Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, May 3, 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business Franc…

Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, November 14, 2016 – Driscoll’s, the global leader for fresh strawberries and other berries, held a press event in Shanghai on November 10th, 2016. Hoping to pro…

Labbrand Creates Chinese Brand Name For Omega Plus

Omega Plus® pet food is distributed by Omega Innovations, a division of New Zealand King Salmon which has been sustainably farming the King salmon species in the stunning…

Labbrand Presents at Alibaba’s University of UED on Brand Innovation and User Experience

SHANGHAI, June 30, 2016 – Labbrand VP & Creative Director Amanda Liu and Associate Design Director Sam Yang were invited to give a lecture at Alibaba’s University of …

Labbrand Names Nestlé’s New Ice Cream

SHANGHAI, August 10, 2016 – Nestlé is expanding its products in Asia this summer with the launch of a new ice cream brand created exclusively for China. Labbrand develope…

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Le…

Dove product name: Dove Launches Chocolate Line Artés with Chinese Name 德芙·爱缇诗 [ài tí shī] Created by Labbrand

SHANGHAI, February 28, 2019 – Dove, a brand of chocolate made and marketed by the Mars company, launched its Supreme Michelin chocolate line dove product name Artés with …

Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand's founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of b…

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