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Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

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Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Labbrand Launches MADJOR to Empower Digital Brand Transformation

SHANGHAI, October 11, 2016 – Labbrand, the leading China-originated global brand consultancy, launched MADJOR, a new brand specializing in digital brand transformation. S…

Labbrand Singapore Hosts Event on Digital Lessons from China

SINGAPOR, May 9, 2017 – Labbrand Singapore hosted a LABSquare event on Thursday, May 4 at Capital Tower, Singapore. The seminar, themed “Digital Amplified: 3 Digital Less…

Labbrand Interviewed by ARD German Radio, Shares Insights on Chinese Naming of Global Brands

Recently, Labbrand's VP & Creative Director, Amanda Liu and Associate Director of Verbal Branding Strategy, Alva Lv were interviewed by ARD German Radio, delving into…

LAB TALK Event Series Are Now Open for Registration

In this fast-changing world, a company must transform from within to break through the barriers holding back growth.​ On the theme of “breakthrough”, Labbrand G…

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal cre…

Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel…

Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

SHANGHAI, November 9, 2018 – Anheuser-Busch InBev SA/NV (AB InBev), the multinational drink and brewing holdings company based in Belgium, launched michelob ultra owner f…

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