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Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

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Top Branding Agency Labbrand Wins Five Awards at Transform Awards Asia Pacific 2015

SHANGHAI, November 19, 2015 – Top branding agency Labbrand’s innovative brand solutions were honored again at Transform Magazine’s annual Asia Pacific Award Ceremony. Thi…

Voya Financial Launches Chinese Brand Identity Created by Labbrand New York

NEW YORK, April 4, 2018 – Voya Financial, the New York-based financial, retirement, investment and insurance company, recently launched its Chinese brand identity, includ…

Labbrand Presents at Maison & Objet Paris 2018 on International Brand Strategy

PARIS, September 7, 2018 – Delve into the realm of international brand strategy as Labbrand Paris takes the stage at Maison & Objet 2018. The retail conference, held …

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

MADJOR Partners with 55 to Uncover How to Optimize WeChat Strategy with Data

SHANGHAI, February 23, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with 55, a data company to host a MADSquare breakfast seminar themed “Optimize Y…

Labbrand Featured by GLOSSY on Collaboration with Streetwear Brands

Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn. 

Brand Building in China: Labbrand Gives Public Lecture about Brand Building for Greenland

Shanghai, November 9, 2016 — Immerse yourself in the realm of brand building in China as Amanda Liu, VP and Creative Director of Labbrand, shares valuable insights at the…

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