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Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

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Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Atelier Cologne Launched First Flagship Store in China with Chinese Brand Name Created by Labbrand

SHANGHAI, July 11, 2017 – Atelier Cologne, the French “Maison de Parfum” opened its first flagship store in China on June 22nd, 2017 in Shanghai, China. Labbrand helped A…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Facilitated Development of New Hotel Brand NEQTA for FRHI & Golden Land Group

SHANGHAI, April 7, 2016 – China-based global brand consultancy Labbrand collaborated with the Golden Land Group and luxury hospitality group FRHI Hotels & Resorts to …

Brand Building in China: Labbrand Gives Public Lecture about Brand Building for Greenland

Shanghai, November 9, 2016 — Immerse yourself in the realm of brand building in China as Amanda Liu, VP and Creative Director of Labbrand, shares valuable insights at the…

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Wins at the Red Dot Award 2021

SHANGHAI, August 5th, 2021 - Good design brings strategic solutions and distinctive experiences for brands to stand out and resonate. We are delighted to announce th…

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