Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Dior Product Names: Dior Launches Skincare Line Prestige with Chinese Name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] Created by Labbrand

SHANGHAI, March 11, 2019 – Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently designs and retails fashion goods, beauty products and more. Dior Beauty offers comprehensive lines of makeup and skincare products, including its premium skincare line Dior product names Dior Prestige.

Labbrand, the leading China-originated global brand consultancy, worked closely with Dior to create the Chinese name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] for its premium skincare line Prestige. 

迪奥花蜜活颜丝悦 was the original Chinese name for Prestige that existed for many years and is liked by consumers. In recent years, nectar is removed as an ingredient from the product, and a new name was required. Dior approached Labbrand for new Chinese product naming.

The final name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] is chosen for its brevity and elegance. 花秘瑰萃 [huā mì guī cuì] paints an imagery of how the line is the secret to having the amazing feeling of rose-petal skin: fine and smooth texture, firm plumpness and a radiant glow.


“It is always a challenging journey to rename a brand, particularly for such a reputed brand with long history. In this case, we learned that a majority of existing consumers like to call Prestige as 花蜜. In the new name, we remained the sound of this term to better help consumers transition through the change. Overall the name feels exquisite and fresh, which brings about a good mood and positive associations for every consumer.” said Judy Wang, Creative Director at Labbrand. 

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

Dior Product Names – About Christian Dior SE

Christian Dior SE is a France-based holding company engaged in the production and distribution of consumer goods. The Company has six principal product lines: Christian Dior Couture, marketed under the Christian Dior brand; Wines and Spirits, including the Moet & Chandon, Veuve Clicquot, Hennessy and Dom Perignon brands, among others; Fashion and Leather Goods, comprising the Louis Vuitton, Fendi, Marc Jacobs and Kenzo brands, among others; Perfumes and Cosmetics, including the Guerlain, Givenchy and Christian Dior brands, among others; Watches and Jewelry, comprising the TAG Heuer, Chaumet and Zenith brands and others, and Selective Retailing, such as the Sephora, DFS and Le Bon Marche brands, among others. The Company distributes its products through the Company-owned shops and licensed distributors in Europe, the United States, Japan and Asia Pacific. Christian Dior SA operates through over 400 subsidiaries around the world.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




LABBRAND Named Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards

We are proud to announce that LABBRAND has been honored as the Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards. This prestigious recognition…

Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

SHANGHAI, November 9, 2018 – Anheuser-Busch InBev SA/NV (AB InBev), the multinational drink and brewing holdings company based in Belgium, launched michelob ultra owner f…

Labbrand Presents at Global Dairy Congress Asia 2018 on Design with Consumer Impact

SINGAPORE, July 11, 2018 – Labbrand was invited as key speakers and panelist at Global Dairy Congress Asia 2018 held on June 11-12 in Singapore. Global Dairy Congress Asi…

Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand's founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of b…

Labbrand Names Nestlé’s New Ice Cream

SHANGHAI, August 10, 2016 – Nestlé is expanding its products in Asia this summer with the launch of a new ice cream brand created exclusively for China. Labbrand develope…

Labbrand & Mediaman Host Event to Explore the Future of B2B Marketing Trend

Unlock insights into B2B Branding Trend with Labbrand and Mediaman. In a breakfast seminar themed "Innovations and Future Trends in B2B Marketing," speakers Kevin Gentle …

Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject