SHANGHAI, September 7, 2016 – Labbrand was invited as a guest lecturer to present on “On-site Digital Activations” for the Fashion & Luxury Events Management course at Conde Nast Center of Fashion & Design on August 27th, 2016.
Powered by the leading fashion media company Conde Nast, Conde Nast Center is dedicated to providing lifelong and executive fashion education in China, offering a variety of fashion marketing and management related courses for young and aspiring professionals. Fashion & Luxury Events Management is a course that provides an operational overview of steps involved in organizing and running a fashion or luxury event. The audience included professionals from international fashion brands such as Conde Nast Group, Cache-Cache, and more.
Labbrand Digital Strategist Daniel Legere gave an extensive lecture on how brands can leverage digital tools for event organizing, from on-site customer interaction to pre- and post-event tracking. He introduced several innovative digital technologies and methods that can be integrated with event management as well as relevant best practices. Mr. Legere pointed out that WeChat, as the leading platform of social media in China, can be a useful digital facility with functions like APIs, Chat Bots and H5 mini-sites. Meanwhile, brands can get more event access by using livestreaming APPs.
“Event organizers that see digital as being something they need to inject into their events are often missing the bigger picture.” Daniel said, “Digital adds a bit of wow factor, but it also enables us to understand how creativity and the behaviour of our attendees translates to value.”
As the leading China-originated global brand consultancy, we help brands create, grow, and innovate to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming and design. Together this gives us the foresight and ability to build brand equity.
Condé Nast is a premier media company renowned for producing the highest quality content for the world’s most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel.
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