Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

REGION

  • Shanghai
  • Global
  • China
  • APAC

INDUSTRY

  • Cosmetics & Beauty
  • Fashion & Luxury
  • Healthcare & Pharma
Contact Us

L’ORÉAL & LABBRAND: Clean Beauty in Luxury Skincare

In the ultra-premium skincare category, even the most iconic products must evolve to stay ahead of rising consumer expectations and shifting regulatory landscapes. To ensure continued leadership, L’ORÉAL partnered with Labbrand to conduct premium skincare product testing and research for the reformulated Armani Crema Nera Supreme Reviving Cream—specifically with Chinese consumers.

clean beauty in luxury skincare
luxury skincare innovation
premium skincare product testing and research

This strategic initiative evaluated not only the performance and sensorial appeal of the upgraded formula, but also how its efficacy and story could be communicated to better resonate with today’s discerning luxury skincare users.

Blending Sensory Excellence with Clean Innovation

A beloved hero within the Armani Crema Nera franchise, the Supreme Reviving Cream is revered for its rare reviving power and exceptional texture. As the industry increasingly embraces clean beauty in luxury skincare, L’ORÉAL reimagined this formulation to meet updated regulatory standards—without sacrificing sensorial richness. The result is a delicate balance between purity and performance that speaks to both science and emotion.

clean beauty in luxury skincare
luxury skincare innovation
premium skincare product testing and research

To support this transition, Labbrand led a robust premium skincare product testing journey, including pre-fieldwork diaries and in-home trials, followed by in-depth focus groups. Both brand loyalists and new users in China were engaged to capture layered feedback across every aspect of the product journey—from first touch to overnight effects.

From Product to Perception: Crafting the Future of Luxury Skincare

This qualitative research deep dive uncovered how Chinese consumers interpret product aesthetics, sensorial rituals, and short- vs. long-term results. Beyond the formula itself, the study explored how storytelling, advanced science, and ritual design can reinforce the product’s premium positioning.

clean beauty in luxury skincare
luxury skincare innovation
premium skincare product testing and research

These skincare consumer insights helped identify optimal ways to articulate benefits, highlight ingredient credibility, and strengthen emotional resonance through ritual-based narratives—pivotal for meaningful luxury skincare innovation.

Driving Strategic Refinement Across Brand Touchpoints

The insights empowered L’ORÉAL to refine the concept, messaging, and brand activation strategy behind the relaunch of the Supreme Reviving Cream. From product storytelling and touchpoint alignment to cultural nuance and prestige reinforcement, each element was sharpened to meet the refined expectations of the modern clean beauty consumer in China’s luxury market.

clean beauty in luxury skincare
luxury skincare innovation
premium skincare product testing and research

Through this collaboration, Labbrand and L’ORÉAL reaffirmed the value of culturally attuned innovation—where luxury skincare innovation, clean reformulation, and emotional storytelling converge to breathe new life into an icon.


About labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore, Kuala Lumpur), Europe (Paris), and North America (New York). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design, and verbal identity.

About L’ORÉAL

L’Oréal is a global leader in the cosmetics and beauty industry, renowned for its extensive portfolio of brands and commitment to innovation and quality. Founded in 1909 by Eugène Schueller, the company has grown into a massive international corporation with a presence in over 150 countries. L’Oréal operates across four main divisions: Consumer Products, Professional Products, Luxe (luxury beauty), and Dermatological Beauty. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Supplyframe Naming: Supplyframe Chinese Brand Name Creation

Unlock the strategic process of Supplyframe naming as Labbrand crafts a Chinese brand name that encapsulates the expansive reach of the supply chain. Delve into the art o…

Brand Research: Uncovering Consumer Insights for Dolby’s Online Music Icon and Slogan 

Embark on the journey of Brand Research with Dolby, a global leader in audio innovation. Collaborating with Labbrand, Dolby seeks to distinguish its latest product focuse…

Gucci Market Strategy in China: Gucci Customer Insights Research

Embark on the strategic journey of Gucci's market strategy in China with Labbrand. Through in-depth analysis, Labbrand examines Chinese consumers' perception of "authenti…

Elevating Luxury Brand Name with Stuart Weitzman’s Chinese Naming

Labbrand helped Stuart Weitzman to elevate a luxury brand name in Chinese that reflects sophistication and appeals to Chinese luxury consumers. The chosen luxury brand na…

Elevating TripAdvisor’s Brand Image: Brand Renaming for the World’s Largest Travel Website

TripAdvisor, the world's largest travel website, entered the Chinese market in 2009 under the local brand "DaoDao.com." As Chinese travelers began to interface more frequ…

Rituals Collection Renaming

Bringing ancient Indian wisdom of body-mind-soul balance closer to Chinese consumers by collection renaming. Challenge Rituals is a well-known Netherlandish body care bra…

Strengthen Weber’s Consumer Strategy Through Market Entry Research for Asian Markets

Weber-Stephen Products (Weber), a globally recognized leader in premium grills and accessories, endeavored to solidify its foothold in the Asian market, particularly in C…

Marvel Comics Brand Naming: Bringing the Marvelous Power of Comics to China

Summary Labbrand successfully created the Chinese name 漫威 [màn wēi] for MARVEL comics brand naming in Chinese, helping the brand establish a strong brand recognition in t…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject