Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research
  • Branding

REGION

  • Global

INDUSTRY

  • Cosmetics & Beauty
Contact Us

L’Oreal China Market Research | Eyeshadow Trends & Insights

We collaborate with Insights, Research & Innovation, Marketing, and Category | Brand management teams of L’ORÉAL on China Market Research, exploring, creating, and growing innovative brand experiences for consumers.

Exploratory |Prospective Studies 

L’Oréal solicited Labbrand to establish a tangible knowledge bank of eye shadow products in China.  
The studies undercover the usage and attitude of Chinese consumers towards eye shadow, and informs on the strategic planning of L’Oréal China to grow this specific sector.  

We talked to 2 main types of consumers and 4 KOLs of varieties. To consumers, makeup is mirroring the life they live. The role of eyeshadow in makeup evolves along with the level of sophistication they want to convey. We found out that in China, eyeshadow is the only step that could give vibrancy, uniqueness and individuality to the makeup routine. We investigated the main steps of applying eyeshadow for each archetype of consumers, and further define the 4 main occasions of usage. 

L’Oreal Eyeshadow 

Brand | Product localization for China 

A study is called to understand the potential of NYX as a new makeup brand for Chinese makeup lovers and develop the strategical vision and positioning in the local market, specifically to understand overall consumers’ current impressions & associations of the NYX brand; have a comprehensive assessment on NYX brand materials in terms of logo & names, brand story, visual expression, products & packs, price positioning, points of selling, digital & social communications; define key strength, weakness and opportunities of the NYX brand; frame constructive ideas for NYX brand to enter China market.  

After 6 consumer focus group studies, we found out higher appeal seen with all makeup lovers, perceived as an accessible professional makeup brand; well align with young, trendy and playful Chinese makeup lovers. We also found out that higher appeal has seen with all makeup lovers, perceived as an accessible professional makeup brand, Well align with young, trendy and playful Chinese makeup lovers.  

Based on the research findings, we made strategic suggestions on NYX’s strategy to enter China from four dimensions and put forward specific targeted and executable plans, such as how to improve the relevance and attractiveness of the brand story to Chinese consumers. 

Combining brand advantages and characteristics of the Chinese market, NYX’s brand and products need to be localized to a certain extent. This project is of great significance for NYX’s entry into China and brand development. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




New Brand Creation: NEQTA Brand Creation

Embark on the journey of new brand creation with Labbrand, as they draw inspiration from the hive to craft a brand-new hotel. This space is meticulously designed to stimu…

Sinodis x Synlait Set to Deliver UHT Whipping Cream Brand in China

Cream Brand in China - Background  SINODIS, a subsidiary company of the French Group SAVENCIA, collaborated with SYNLAIT from New Zealand to create and launch a co-o…

BV Chinese Name: BUREAU VERITAS Chinese Brand Name Creation

Unlock the significance of Labbrand's expertise in BV Chinese name creation as they unveil 必维 [bì wéi] for Bureau Veritas. Witness the seamless integration of integrity a…

OSRAM Chinese Brand Naming

Embark on the strategic journey of OSRAM Chinese brand naming with LABBRAND. OSRAM, a Munich-based leading global high-tech photonics company, with a history spanning ove…

Hsu Fu Chi Rebranding Strategy

Labbrand collaborated with Hsu Fu Chi on an extensive brand strategy initiative, playing a pivotal role in revitalizing the master brand through a meticulous rebranding s…

Catering Company Name Creation – EUREST

Experience the artistry of catering company name creation with Labbrand as they collaborate with Eurest, a subsidiary of the Compass Group. Delve into Labbrand's expertis…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Kidsland Brand Design Rejuvenation

Using a strategic approach, we helped Kidsland on brand design rejuvenation of its brand identity and implement it in a systematic and efficient way. Founded in 2001, kid…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject