ABOUT LABBRAND

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.

As your guiding partner for brand innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.

Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identity and brand innovations that strengthen brand equity.

DESCRIPTION OF THE POSITION

As the proactive and persuasive Senior Research Manager based in our Shanghai headquarters, you will work with us to deliver insights and understandings through innovative methodologies to open up possibilities. You will grow trust-based client relationships, share your ideas to develop client-ready solutions, support cross-department collaborations including business development and knowledge sharing, and lead a skillful and multicultural team to deliver excellence.

You will become a brand expert in tune with the latest state of the art in the branding field. You will also be exposed to multiple research projects of both traditional and innovative methodologies. You will be able to extend your insights development skills and thinking into different territories of branding world.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field. 

MAIN RESPONSIBILITIES

Project Excellence │ We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

• Oversee end-to-end project management, ensuring timely delivery and adherence to budget constraints.
• Conduct thorough analysis of research data, providing meaningful insights and actionable recommendations.
• Implement and maintain best practices in research methodologies.
• Collaborate with internal teams to align research objectives with broader business goals.
• Take control of the report quality and run final report to clients.

Client Engagement │We build journey with clients, guide them through unique, various, and exciting projects. Are you ready to build a new journey, too?

• Collaborate with Business and Account Management Team to activate existing clients and develop new clients. Supervise or take charge of market research proposals, attending pitch meetings and presentation meetings.
• Cultivate and maintain strong client relationships through effective communication and responsiveness.
• Collaborate with clients to understand their business objectives and tailor research solutions accordingly.
• Present research findings in a compelling manner, providing actionable insights.
• Act as a trusted advisor, offering strategic recommendations based on research outcomes.
• Ensure client satisfaction and seek opportunities for business expansion through additional research projects.

Thought Leadership │ You will become a brand expert in tune with the latest state of art in the branding field.

• Capture internal best practices as well as develop/learn and apply innovative methodologies to meet specific goal, such as Focus Group, In-depth Interview, Semiotic Study, Emotional Inquiry, Ethnography Research on traditional qualitative research formats, but can also involve a wider range of varied techniques including Social Web tracking, Biometrics, Quantitative Techniques etc.
• Stay updated on industry trends, technological advancements, and emerging research methodologies.
• Contribute to content development: article, presentations, etc that reflects Labbrand thought leadership on market research topics.
• Support marketing activities to promote market research offerings.
• Organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote marketing and branding research service.

Team Development │ You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

• Lead and inspire a high-performing market research team.
• Provide mentorship and coaching to team members, promoting individual and collective success.
• Identify and address skill gaps through training and development initiatives.
• Foster a collaborative team culture that encourages innovation and knowledge sharing.
• Contribute to the recruitment and onboarding of new team members.

Note: this responsibilities list is non-exhaustive.

REQUESTED COMPETENCIES

• Master degree or above, major in marketing, sociology or humanities related field is a plus
• As least 6-8 years’ work experience in qualitative research, with a minimum 3 year in a role include the management of a research team
• Quality acumen with an attention to details
• Systematic thinking and capacity for abstraction
• Result oriented and customer orientation
• Strong sense of accountability and responsibility with integrity and trust
• Ability to progress autonomously and strong learning ability
• Collaborative sense
• Cross cultural Sensitivity with proficiency in English as well as Mandarin

LIFE AT LABBRAND GROUP

At LABBRAND Group, you are inspired and enlightened to find your passion and strength to build a humanized world by mastering branding.

You get the freedom to explore and embark on new territories.

Consultants have the annual job rotation opportunity to experience the ecosystem of branding.

BU Directors have the opportunity to be exposed to the 2nd BU to strengthen their leadership and inspire more Labbrandians.

You also have the opportunity to work in other global offices to experience different culture.

Our well-equipped learning platform support your self-growth anywhere and anytime.

You are enabled as a brand expert to be in tune with the latest state of the art in the branding field. You will find inspiration to be switched on, on tune with the trends and always learning.

You are access to trendy magazine subscriptions and global top trainers to be in tune with the latest state in branding field.

You always learn from thought leadership of BU directors setting new standards with authority.

You experience our CSR and branding methods used to amplify ideas to change the world.

You will experience the quality of life and you will be inspired to discover the past, current and the future.

You are access to exhibitions/events to gain inspirations.

You experience a number of selectied residences, homes that embed our values of design and experience during business travel.

Well-being and Health is a focus, you will have inclusive monthly cultural lunches, quarterly fine wine & spirits tasting and yearly outing.

We pursue excellence of a team, you will work with caring directors and for the leading and rising brands.

We provide clear and substantial salary progression at entry level.

You will work with the best team on leading and rising brands to pursue excellence.

You will be rewarded quarterly performance bonus to recognize the excellence team work.

Our transparent and accessible management gives clarity of the path forward.