Our Expertise

Brand-led research establishes strong foundations for brands to grow and thrive. Our in-house team is focused on insights for brand innovation, brand experience, and brand management. 

READ MORE ABOUT RESEARCH

Leveraging a unique repertoire of brand building methods, we develop actionable strategies that translate into business and brand impact. 

READ MORE ABOUT STRATEGY

With design expertise across identity, packaging, communication, digital and environmental practices, we craft strategic solutions and distinctive experiences for your brand to stand out and resonate.

READ MORE ABOUT DESIGN

As the first customer touchpoint and the carrier of all brand equity, we place naming at the center of the branding process.

We combine the beauty and culture of language with tools that guarantee success- AI name generation, legal and linguistic screening, and customer testing – to arrive at the most optimal and attractive names.

READ MORE ABOUT NAMING

Our Clients

As a guiding partner, Labbrand works with clients to leverage the power of their brand. Through seamless coordination of Insights, Strategy, Naming and Design, Labbrand creates brand identities and brand innovations that strengthen brand equity.
 

Meet Our Team

Vladimir Djurovic

Vladimir Djurovic

CEO

Vladimir Djurovic

Vladimir Djurovic

CEO

Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

KEY CLIENTS

  • Legrand
  • Marriott
  • CONTINENTAL
  • COLGATE
  • LinkedIn
  • Audi
  • Disney
  • Mondelēz
  • Volkswagen
  • Ralph Lauren
  • ClubMed
Amanda Liu

Amanda Liu

VP & Creative Director

Amanda Liu

Amanda Liu

VP & Creative Director

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

KEY CLIENTS

  • THOMAS COOK
  • Renault
  • LinkedIn
  • L‘oreal Paris
  • Disney
  • Mondelēz
  • Volkswagen
  • Unilever
  • KitchenAid
  • TripAdvisor
  • Bottega Venetta
  • Z Zegna
Jacquelien Brussee

Jacquelien Brussee

General Manager

Jacquelien Brussee

Jacquelien Brussee

General Manager

Jacquelien is heading the ‘Cultural Pillar’ within Labbrand overseeing the Corporate Branding, HR and Office teams. She champions the agency’s competitive advantages and consistently builds the overall brand’s equity. Over a decade of experience in both B2B and B2C environments gives her a broad range of business expertise covering strategy, business development, marketing, corporate communications and digital.

KEY CLIENTS

  • THOMAS COOK
  • maxi cosi
Anabelle Hourriez

Anabelle Hourriez

Managing Director

Anabelle Hourriez

Anabelle Hourriez

Managing Director

Anabelle fosters project excellence across Labbrand’s consulting teams. She works closely with them to deliver strong account management and project output. She is also responsible for managing key accounts at a strategic level and supervising the account management team to continuously deliver actionable branding solutions to our clients.

KEY CLIENTS

  • Renault
  • Audi
  • Volkswagen
  • Mondelēz
  • Sephora
  • PEPSI COLA
  • Weber
  • Lotus
  • Haribo
  • Skoda
  • OPPLE
Catherine Tsui

Catherine Tsui

Executive Design Director

Labbrand Design Team

Catherine Tsui

Catherine Tsui

Executive Design Director

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

KEY CLIENTS

  • CHANEL
  • Coca-Cola
  • Volkswagen
  • Airbnb
  • Unilever
  • Sephora
  • THOMAS COOK
  • Accor Hotels
  • ClubMed
  • OPPLE
  • Rehau
  • Skoda
Anita Leonelli

Anita Leonelli

Managing Director, MADJOR

Anita Leonelli

Anita Leonelli

Managing Director, MADJOR

Anita is in charge of client services and operations for MADJOR, overseeing project execution and leading key accounts. During the past five years, she has worked closely with both Chinese and global brands to tackle complex business challenges, applying a brand-led thinking to digital strategy with the aim to achieve sustainable innovation.

Passionate about technology and brands, she started her advertising career at Grey Group as a digital strategist, leading regional projects across Latin America. Before relocating to China, she held a marketing role for Europe and MENA regions at Gameloft, the world’s second largest mobile gaming company.

MADJOR is Labbrand's digital transformation agency. Visit madjor.com

KEY CLIENTS

  • AXENT
  • Mondelēz
  • Coca-Cola
  • Airbnb
  • THOMAS COOK
  • Coca-Cola
  • P&G
  • Pringles
  • Pantene
  • Febreze
  • OPPLE
  • honest company
  • Magistral
Chingling Ng

Chingling Ng

Director, SpringPillar

Chingling Ng

Chingling Ng

Director, SpringPillar

As Director of SpringPillar at Labbrand, Ching Ling is a thought leader in research methodology design and a pioneer in bringing one of the first online qualitative research communities into China.

Ching Ling combines innovative approaches with a wealth of research expertise. She is experienced in projects involving from innovation to concept co-creation, branding, U&A, consumer exploration, trends, design and concept optimization.

Having worked across different agencies to understand various methodologies, Ching Ling is focused on distilling insights from different sources to deliver creative outputs.

Ching Ling holds a degree in Media and Communication Management from the University of South Australia. 

KEY CLIENTS

  • Audi
  • Mondelēz
  • CHANEL
  • ABInbev
  • Unilever
  • Coca-Cola
  • PSA GROUPE
  • Johnson&Jonhnson
  • Ermenegildo Zegna
  • Conagra
  • Kimberly Clark
Charlotte Boisdron

Charlotte Boisdron

Managing Director, France

Charlotte Boisdron

Charlotte Boisdron

Managing Director, France

As Managing Director, Charlotte oversees the strategic development of Labbrand France. She works closely with department directors to deliver right solutions to brand and business challenges. 
Charlotte accompanies global brands to think new strategies and create value based on a solid purpose. Cultivating a passion for trends, she defines creative approaches to draw new possible futures. 
During her 15+ years of experience, Charlotte has worked in brand strategy consulting for global companies, in prospective & trends agency, and as marketing & communication director for a startup. 
Charlotte grew up in the Americas, and she worked 6 years in Asia as a career start. She graduated from the Sorbonne and Inalco. French native and fluent in English, Charlotte holds a Mandarin degree from NUS (Singapore).

KEY CLIENTS

Jessalynn Chen

Jessalynn Chen

Managing Director, Singapore

Jessalynn Chen

Jessalynn Chen

Managing Director, Singapore

Jessalynn is based in Singapore to lead the development and growth of Labbrand in the Southeast Asia region. Passionate about business transformation, experience creation, marketing strategies, brand innovation, placemaking and retail design, Jess has directed and delivered meaningful brand experiences, receiving award and accolade recognition in 13 international competitions. 

KEY CLIENTS

  • YTL
  • Standard Chartered
  • Macallan
  • Keppel Land
  • Dulux
  • Dwell
  • DELL
  • Van Heusen
  • Asian Paints
  • Shiseido
  • Shell
Ying Mu

Ying Mu

General Manager, US

Ying Mu

Ying Mu

General Manager, US

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her past clients include Ernest & Young, World Gold Council (WGC), SKODA, Maybelline, Bottega Veneta and more. 
Ying has previously worked at the world’s largest public relations company. Her experience in branding, marketing, digital, and public relations combined helps client to transform its brand vision into an integrated communication strategy. She has served clients across different industries such as finance, automotive, cosmetics and B2B.
Ying studied at The University of British Columbia and Tokyo University of Foreign Studies. She has lived and worked in Beijing, Shanghai, Tokyo, Vancouver and New York. She is a native English and Chinese speaker and speaks conversational Japanese. 

KEY CLIENTS

  • Skoda
  • Bottega Venetta
  • Saint Gobain
  • Decathlon
  • Virgin
  • LOGITECH
  • Maybelline
  • World Gold Council
  • Emst & Young
  • Boots
  • Nan Fung Group
  • Carters
Jean-Emmanuel Drüeke

Jean-Emmanuel Drüeke

Global Research Director and Group Director

Jean-Emmanuel Drüeke

Jean-Emmanuel Drüeke

Global Research Director and Group Director

Jean-Emmanuel is head of research in Paris and Group Director. During his career, he gradually specialised in the exploration of the emotional functions which allow brands to define a strong territory  for products and to make a difference vs the competition. 


Brand regularly call on Jean-Emmanuel to reposition themselves and capture the emotion and arguments which will help their offer become visible on the market . With many international researches behind him, Jean-Emmanuel now expresses strategic recommendations which will allow brands to transcend the cultural differences in order to build global offers and a sturdy positioning.


Jean-Emmanuel graduated from Sciences Po Paris and in Modern Literature from Paris Sorbonne.

KEY CLIENTS

  • CHANEL
  • L‘oreal Paris
  • ClubMed
  • PUIG
  • Accor Hotels
  • PSA GROUPE
  • TF1
  • Bouygues Telecom
  • Orange
  • Nissan
  • McCain
  • Nestle
Lihuan Chuo

Lihuan Chuo

Research Director

Lihuan Chuo

Lihuan Chuo

Research Director

As an insight expert, Lihuan leads Labbrand’s market and consumer insight practice for quantitative research, data analysis, and data visualization. He is particularly passionate about driving clients’ growth through identifying insights, integrating data, and forming strategy.

Lihuan believes in the synergy between micro and macro knowledge of human behaviors. Having lived and worked in New York, Taipei, Hong Kong, and Shanghai, Lihuan leverage consumer research knowledge and analytical expertise through multicultural collaboration and interdisciplinary projects for global brands across markets.

Prior to Labbrand, Lihuan worked with Cathay Pacific Group where he led Strategy, Analytics, & Customer Experience team of Asia Miles business. He also worked with Prophet Hong Kong as insights lead to help clients across Asia region in hospitality, finance, and retail.

Lihuan holds master degree and PhD candidacy of Sociology from City University of New York, Graduate Center. He is fluent in both English and Mandarin.

KEY CLIENTS

  • MERCEDES-BENZ
  • Samsung
  • Cathay Pacific
  • Marriott
  • Jinjiang
  • SCB
  • AXA
  • BMW
  • Mazda
  • SAIC
  • Chubb
  • Ralph Lauren
Jane Qi

Jane Qi

Group Director & Strategy Director

Jane Qi

Jane Qi

Group Director & Strategy Director

With 18 years experience in brand consulting and communication, Jane is recognized for her expertise in brand strategy and communication strategy. She was responsible for the strategy departments of leading agencies like Leo Burnett, Interbrand etc. 
Being the senior strategy director of Interbrand Greater China, Jane helped a number of domestic and foreign enterprises to accomplish brand strategy transformation and brand management.


During her service in GroupM, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development. 


Injecting the thinking about rational business logic and emotional brand experience into brand strategy, Jane can effectively leverage her broad experience across different categories to inspire client’s aspiration for efficient and disruptive growth. 
 

KEY CLIENTS

  • CHANEL
  • Tiffany & Co.
  • Dove
  • Jaguar Land Rover
  • GAC
  • Sofies
  • Hazeline
  • Caltrate
  • Centrum
  • Greenikon
  • Trina Solar