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Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

Anabelle heads the Labbrand Shanghai HQ, overseeing the business and key accounts relationships through strategic understanding of the client’s business and brand challenges.

That translates into her passion: working closely with the internal teams to drive effective project excellence and actionable branding solutions for our clients at local and global scale.

Kevin is Managing Partner at Labbrand Technology Ventures in charge of developing the Labbrand Group’s eco-system of brand-tech solutions.
Kevin’s background combines rich experience in digital innovation and brand building. He started his career with the Labbrand Group and founded MADJOR, bringing a new approach to brand-lead digital business model and experience transformation. Subsequently, Kevin went on to hold other agency and client-side leadership positions. Prior to joining Labbrand Technology Ventures, he was managing strategy director at Super Union and Vice President for brand R&D at Jinjiang International.
Kevin has a proven track record of success bringing new brands and new solutions to market through a combination of strategic foresight and operations know-how. He applies the same approach to accomplishing Labbrand Technology Venture’s mission of evolving brands’ culture, creative and experiences at scale through new technology solutions.
Kevin is a graduate of ESSEC Business School and Tongji University. He is fluent in English, Mandarin and French.

With almost two decades of strategy and communication experience, Aimee believes top-level and strategic communication with client can help the company identify opportunities and challenges, and establish a compelling and powerful brand.

Prior to Labbrand, Aimee worked with Superunion Where she was in charge of China local client business development and maintenance and providing comprehensive services. Clients cover a wide range of industries, such as Huawei, Tencent, China Duty Free Group, COFCO Group, Sinochem Group, Lenovo, Xiaomi, Yanjing and Yili. She also worked with FutureBrand as strategy lead and worked with Ogilvy as account director.

Aimee is adept at interpreting brand requirements and providing top-level thinking for strategy. Her management of strategic and creative resources ensure efficient project implementation. She also has accumulated considerable experience in designing and implementing communication strategies, which effectively help to bring brands to life.

More than 15 years of experience in Business Innovation Strategy for Enterprise and Entrepreneurship, with expertise in innovation culture, end-to-end innovation development, business model design, strategy and venture. Gina applies innovation and experimentation methodologies to energize and accelerate leadership teams, ultimately creating exciting growth cultures.

She has worked with executives to reset and unify the team behind an energizing cultural ambition and agreed way of working that will deliver the commercial strategy. With her experience in multi-industry service, she has helped Automotive EV Consumer Electronics, and Industrial Manufacturing clients establish design thinking capabilities with innovative processes orientated in consumer POV, also worked with Luxury Brand, Consumer Electronics and F&B focusing on sustainable growth with Industry Strategic Thinking.

With an in-depth understanding of L1 structure to L7 tools, mixed of business strategy and consumer thinking, Gina believes that the outcomes of change are led by ways of thinking that set the strategy and ways of working that build the strength, together, it’s in service of ways of winning, that is what culture means for brands.

With 18 years experience in brand consulting and communication, Jane is recognized for her expertise in brand strategy and communication strategy. She was responsible for the strategy departments of leading agencies like Leo Burnett, Interbrand etc. 

Being the senior strategy director of Interbrand Greater China, Jane helped a number of domestic and foreign enterprises to accomplish brand strategy transformation and brand management.

During her service in GroupM, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development.

Injecting the thinking about rational business logic and emotional brand experience into brand strategy, Jane can effectively leverage her broad experience across different categories to inspire client’s aspiration for efficient and disruptive growth.

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

Alva is skilled in creating successful verbal identity system from multiple angles such as utilizing brand own assets, local cultural phenomenon, consumer behaviors and habits, market environment and development trend, etc.

Apart from verbal identity creation, Alva also specializes in domestic and international trademark application system, participates in qualitative test of brand concept and names, co-creation workshop, and develops brand story and semiotics study, etc.

Based on vast multi-project experiences and collaboration with different departments in the past 6 years, she could fast and efficiently provide brand verbal solutions for clients both from China and western countries. Her clients include Jaguar Land Rover, L’oreal, Mondelez, Hongkong Land, China Xintiandi, Shanghai Tobacco, etc.

Alva holds a degree of Bachelor of Arts in Management from Shanghai International Studies University. She is a native Shanghainese and Mandarin speaker and is fluent English.

Irene has been specializing in qualitative market research for over 10 years. Her passion is to uncover the ultimate human truths through rich qualitative methodologies to deliver actionable insights and recommendations.

Irene is well versed in different types of research covering the whole marketing cycles, including market segmentation, brand positioning,  communication strategy, U&A, Consumer & Shopper Journey, and New product Innovation.

Irene holds experiences across a wide span of categories including Internet & Technology, Skincare, Fashion/Apparel, Healthcare, Baby Nutrition, Automobile.

Graduated from Shanghai Ocean University/University of Tasmania, majoring in Marketing, which equips her with solid marketing knowledge to thrive as a market researcher. She also completed the Principles of Market Research Program by University of Georgia in her pursuit of Market Research profession.

Lihuan leads 3 Madjor business units of strategy, experience, and innovation. With the synergy of different expertise, he helped different clients of Madjor to activate and grow their brands. Over the past 10 years Lihuan leverages insights, strategy, and innovation expertise through multicultural collaboration and interdisciplinary projects for global brands across markets.

Prior to Labbrand, Lihuan worked with Cathay Pacific Group where he led Strategy, Analytics, & Customer Experience team of Asia Miles business. He also worked with Prophet Hong Kong as insights lead to help clients across Asia region in hospitality, finance, and retail.

Lihuan holds master degree and PhD candidacy of Sociology from City University of New York, Graduate Center. He is fluent in both English and Mandarin.

Aurélie Plessier brings over two decades of extensive advertising agency experience to the table, having held key roles at prestigious firms such as Y&R, TBWA, Grey India, Leo Burnett, and Ogilvy, both domestically in France and in the international arena.

With a profound understanding of advertising and market research, Aurélie assumes a pivotal leadership role at Labbrand Paris and developes Labbrand Group’s unique offerings in Brand Experience and innovation in the French and European markets.

Jessalynn is based in Singapore to lead the development and growth of Labbrand in the Southeast Asia region. Passionate about business transformation, experience creation, marketing strategies, brand innovation, placemaking and retail design, Jess has directed and delivered meaningful brand experiences, receiving awards and accolade recognition in 13 international competitions. 

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her experience in branding, marketing, digital, and public relations combined helps clients to transform its brand vision into an integrated communication strategy.

Alex brings over a decade of Asia-based experience leading teams in research, strategy, and innovation. His parallel experience building and growing a consumer tech startup in China highlights his focus on agile strategic innovation. With his passion for business transformation and experience design, Alex takes pride in helping companies take their brand and business to the next level.

With over a decade of experience in insights and innovation across Asia, Eileen leverages her distinctive anthropological lens to decode real-life behavior into actionable strategic insights. This unique approach enables brands to innovate and transform through solutions that are both human-centered and culturally relevant. Eileen also brings valuable experience in media and advertising, enabling her to identify strategic opportunities and translate them into winning strategies for brands and businesses.

Ray oversees Labbrand New York’s corporate social media accounts while supporting the office’s ongoing projects, business development, and public relations.

Ray has a strong belief in globalization. He often says — “It’s but a small world”, and believes that, with passion and empathy, every living human being could and should aspire to be a global citizen with a global perspective. And so should every brand!

Before turning his career focus to North America and joining Labbrand New York, Ray had been a public relations professional in China for five years. His main responsibility was creating, interpreting and transcending brand images and messages for an array of global luxury and financial brands to achieve greater understanding and credibility among the increasingly wealthy Chinese consumers through the press and social media. It is Ray’s goal to always communicate strategically and effectively.

Ray holds a Bachelor’s degree in International Journalism from Shanghai International Studies University. Ray is fluent in Mandarin and English.

Nadège reveals meanings behind brands, markets and trends to guide clients into the formulation of impactful and unique brands positioning and their transformation into relevant brand actions and expressions.

As Head of Market Research, Myriam guides clients with strong and inspiring insights and consumers’ point of views.

Passionate about finding human and consumer insights, she makes sure those can be used in the most compelling and thrilling way, to better express and articulate brand positionings and create and launch the best products.

Prior to Labbrand, Myriam has spent 10+ years working as a Market Research Director for major research companies (Brainvalue), media agencies (Publicis Media) and clients (Fnac, Chambre de Commerce et d’Industrie). She worked for various sectors such as services, FMCG, health and luxury on branding, shopper and communication subjects

Myriam holds a Master degree in Sociology and Market research applied to consumption, media and communication problematics.

As Head of Brand Strategy, Pierre-Edouard wants to reinforce brands’ value and create lasting and sincere experiences for the consumers.

After being graduated from EM LYON Business School with a major in marketing, he decided to join l’Institut Français de la Mode in Paris to improve his skills in managing creative teams and design projects. 

Passionate about brands, strategy and design, he has been advising lifestyle and corporate clients in their business transformation since 2008 as a brand strategist in the most famous marketing and creative agencies. 

From beauty to automotive, he strongly believes that creativity and innovation are the key factors for creating impacting and eco-compatible brands. 

Specialized in innovation and behavioral analysis, Camille is in charge of conducting studies on the transformation of social ties, in order to refine brands’ strategic positioning, their communication and their innovation offer.

As a sociologist and teacher, he strives to share his knowledge with students and wider audiences while trying to transmit to them for deep sociological insights.

As an Associate Account Director, Yuhang develops trust-based relationships with key prospects and clients and liaises between project teams and external stakeholders to deliver business outcomes to the clients. 

Yuhang is a long-term value believer. With a multidisciplinary background and diverse experience in branding, PR, and digital, Yuhang enjoys sharing his insights and best practices with clients and helping them solve business problems.

Prior to Labbrand, Yuhang worked at Silicon Valley “unicorns”. He was the founding team member of Coursera in China, helping this Silicon Valley company build its brand awareness and image across Greater China area. At Udacity, he worked as a strategic partnership manager, serving premium clients across the internet, technology, and automotive industry. He has extensive experience in business development and account management.

Yuhang holds a master’s degree from Nanyang Technological University, Singapore. He is fluent in Mandarin and English.