Work

Vrbo

Global Verbal Identity Research for Vrbo

FITURE

Brand Optimization for FITURE

Alipay

A Little More: Alipay Global Campaign Visual System

Disney

Unlocking the Magic of Disney Princess in China through Consumer Insights

IU Hotel

IU Hotel Brand Identity Rejuvenation

KIA

Branding Naming for KIA's Flagship SUV 5th Generation Sportage

Stuart Weitzman

Elevating Stuart Weitzman's Brand with Chinese Naming

TripAdvisor

Brand Renaming for TripAdvisor

Dodie

Dodie Brand Packaging Rejuvenation: Embracing Bespoke Softness

Changan Deepal

Brand Identity & Experience Transformation: Deepal's Journey in China's Competitive EV Market

Keep

Brand Optimization for Keep: Enhancing Clarity and Engagement

Lemon 8

Brand Name Creation for Lemon8 by ByteDance —Transforming an Upstart App into an International Phenomenon

udemy

Udemy’s Chinese Brand Name and Visual Identity Development - Expanding Corporate Training Opportunities in China

The Coca-Cola Company

Chunyue packaging design —— celebrating 29 city vibes through ethnocultural relevance

Ferrero

Kinder Tronky Chinese Brand Name Creation

Pernod Ricard China

Chinese Brand Name Creation for Pernod Ricard Group's New Malt Whisky Distillery - THE CHUAN

BIOLOGIQUE RECHERCHE

BIOLOGIQUE RECHERCHE Chinese Brand Name Creation

Nestle

Nespresso Chinese Product Naming - Creating Intimate and Memorable Brand Names

Carom

Redefining Social App Experiences through Brand Name Creation

INRYU

INRYU Chinese Brand Name Creation

Rituals

Rituals Collection Renaming

CYPHANT GROUP

Brand Name Creation for CYPHANT GROUP

Supplyframe

Supplyframe Chinese Brand Name Creation

Danone

Brand Name Creation for Danone's Adult Nutrition Brand Dare to Stride