Unleash Your Brand Potential with Innovative Strategies

Our Innovation Process is Augmented with the Power of Brand Strategy and Design

Labbrand is a global brand innovation agency; we strategically guide our client partners in their innovation journey from insights gathering to strategic implications and creative implementation. Stemming from our unique in-house research capabilities, we identify customer-centric insights and transform them into business growth opportunities and brand strategies.

What sets Labbrand apart is our brand-led approach to innovation: we support our client’s growth strategies with a human-centric approach turning ideas into an innovative product or service brand that resonates with target customers and end consumers.

As a global agency headquartered in Shanghai, we are uniquely positioned in the most dynamic place for innovation and speed into market.

Since 2005, we have helped dozens of clients in the FMCG sector, especially in Food, Beverages, Beauty, Personal Care and Consumer Electronics, covering all levels of innovation:

Disruption Innovation

Identify new growth opportunities and white spaces, widen offering into new categories and product segments.

Expansion Innovation

Expand into new markets with drastically different local cultures and maturity levels.

Sensory Innovation

Amplify the customer experience by placing the power of senses at the heart of the brand innovation process.

We have worked with all leading brands of perfumes and cosmetics with dozens of olfactive research conducted in China, Europe and United States.

We have worked on taste innovation projects with leading flavorists and brands on multiple projects in categories such as Beverages, Dairy, Quick Service Restaurants and more.

We have worked on pioneering color research that leads innovation, assortment and communication management for leading cosmetic brands in China, Europe and the United States.

  • Multidisciplinary team of innovation experts

    Researchers, semioticians, business analysts, brand strategists, naming and language experts, designers, visualizers, and marketers work seamlessly together.

  • Consumer-centricity

    In-house research and recruitment capabilities to involve consumers throughout the innovation journey, from understanding unmet needs to testing ideas and co-creation workshops.

  • ESOMAR Member

    An active member of the European Society for Opinion and Marketing Research, committed to high professional standards in market and consumer research.

  • Awarded Agency

    Globally recognized for project achievements, including Red Dot and iF Design Awards.

Innovation Offerings


We help our clients identify new growth opportunities, unmet needs and develop their innovation roadmap


With our cross-functional capabilities, we enable our clients to seize market opportunities and adapt to the specificity of local environment, evolving user behaviors and changing environments.

Sensory Research Innovation

We have unique tools set to enable our clients to unveil the deepest consumer insights on their sensory relation with products, and provide strategic frameworks to make brand and communication decisions.

  • One common language

    We utilize our 4-Facets Branding Model to organize brainstorms and crystallize our insights-based consumer findings into innovative ideas and address their implications on their brand and offerings.

  • Library of sensorial maps

    We are specialized in uncovering strategic frameworks from consumer and user-based sensorial innovation research in order to connect R&D departments with business and marketing functions.

  • Tech-powered innovation workstreams

    All our consultants are trained in the most innovative methodologies of design thinking, agile, six sigma, as well as using digital tools for collaboration e.g. Figma, Miro, Slack, Trello, connected white boards etc.

Innovation Work

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

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