Identify new growth opportunities and white spaces, widen offering into new categories and product segments.
Expand into new markets with drastically different local cultures and maturity levels.
Amplify the customer experience by placing the power of senses at the heart of the brand innovation process.
We have worked with all leading brands of perfumes and cosmetics with dozens of olfactive research conducted in China, Europe and United States.
We have worked on taste innovation projects with leading flavorists and brands on multiple projects in categories such as Beverages, Dairy, Quick Service Restaurants and more.
We have worked on pioneering color research that leads innovation, assortment and communication management for leading cosmetic brands in China, Europe and the United States.
Researchers, semioticians, business analysts, brand strategists, naming and language experts, designers, visualizers, and marketers work seamlessly together.
In-house research and recruitment capabilities to involve consumers throughout the innovation journey, from understanding unmet needs to testing ideas and co-creation workshops.
An active member of the European Society for Opinion and Marketing Research, committed to high professional standards in market and consumer research.
Globally recognized for project achievements, including Red Dot and iF Design Awards.
We help our clients identify new growth opportunities, unmet needs and develop their innovation roadmap
With our cross-functional capabilities, we enable our clients to seize market opportunities and adapt to the specificity of local environment, evolving user behaviors and changing environments.
We have unique tools set to enable our clients to unveil the deepest consumer insights on their sensory relation with products, and provide strategic frameworks to make brand and communication decisions.
We utilize our 4-Facets Branding Model to organize brainstorms and crystallize our insights-based consumer findings into innovative ideas and address their implications on their brand and offerings.
We are specialized in uncovering strategic frameworks from consumer and user-based sensorial innovation research in order to connect R&D departments with business and marketing functions.
All our consultants are trained in the most innovative methodologies of design thinking, agile, six sigma, as well as using digital tools for collaboration e.g. Figma, Miro, Slack, Trello, connected white boards etc.
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