Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Research

INDUSTRY

  • Auto
Contact Us

Volkswagen’s global campaign Chinese Tagline Creation

Labbrand created the Chinese tagline for Volkswagen’s global campaign, communicating the sustainable and initiative brand image in Chinese market.

Volkswagen’s global campaign – THE GROUP AT A GLANCE

Volkswagen is the leading German automobile manufacturer and the top selling marque of the Volkswagen Group. Founded in 1937, Volkswagen Group with its headquarters in Wolfsburg is the largest carmaker in Europe with ten brands such as Audi, SKODA and Ducati.
 

PREPARE FOR BLUE

“Think Blue.” is the global campaign by Volkswagen that aims to create environmentally friendly products and solutions, encourage more eco-conscious behavior and contribute to a sustainable future. China is one of the largest markets for Volkswagen. Therefore, a Chinese version of the slogan was needed to better communicate to the Chinese audience the brand’s unique vision of a sustainable future.

OPEN UP THE BLUE FUTURE

The Chinese tagline chosen for Volkswagen’s “Think Blue.” campaign was 蓝•创未来 [lán chuàng wèi lái]. We selected and finalized the result from 15 tagline candidates through two creation rounds following linguistic checks and market tests.

蓝 [lán] means blue, keeping the literal translation of “Blue” as a color; while 创未来 [chuàng wèi lái] means “open up the future” and stays true to the spirit of “Think Blue”. This Chinese tagline is powerful, short and easy to understand. The two-part structure with a dot in middle is unique, attractive and unforgettable. More specifically, it conveys a strong sense of movement, not only conceiving innovation in mind and theory, but also taking concrete steps in real life.

“Think Blue.” is a global Volkswagen initiative that works towards a blue future.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




J&J Aveeno Baby Product Variant Bilingual Naming Creation & Concept Enhancement 

Bilingual Naming Creation - Background  Aveeno Baby is one of the top recommended brands by dermatologists and parents when it comes to gentle, safe, and soothing ba…

Hsu Fu Chi Rebranding Strategy

Labbrand collaborated with Hsu Fu Chi on an extensive brand strategy initiative, playing a pivotal role in revitalizing the master brand through a meticulous rebranding s…

Elevating TripAdvisor’s Brand Image: Brand Renaming for the World’s Largest Travel Website

TripAdvisor, the world's largest travel website, entered the Chinese market in 2009 under the local brand "DaoDao.com." As Chinese travelers began to interface more frequ…

Precise Branding, Strengthening Professional Advantages: Geistlich’s Brand Renewal Journey in China

Localization Challenges and Transformation Starting Point for Industry Leaders Geistlich, a Swiss-based expert in regenerative medicine, specializes in the research and d…

Innovation and Market Insight Converge as TePe Redefines Premium Oral Care

TePe, a professional oral care brand from Sweden, boasts over 60 years of R&D expertise and has established a leading position in the European market, earning widespr…

Labbrand Created Chinese Names for Nutella, a Ferrero Group Brand, and Its Three Flagship Products

GUANGZHOU, Aug. 16 - Nutella, a brand under the Ferrero Group, has recently introduced its new Chinese brand name, “意榛滋” [yì zhēn zī], along with a full range of new prod…

New Brand Creation: NEQTA Brand Creation

Embark on the journey of new brand creation with Labbrand, as they draw inspiration from the hive to craft a brand-new hotel. This space is meticulously designed to stimu…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject