Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Strategy
  • Design

INDUSTRY

  • Professional & Financial Services
Contact Us

Visual Identity Creation: ATAWAY Brand Identity Creation

Explore the realm of visual identity creation with Labbrand as they meticulously design verbal and visual identities for Ataway, an international consulting firm specializing in PeopleSoft applications. Witness the seamless integration of creativity and strategic branding, showcasing Labbrand’s expertise in transforming the identity of Ataway for a lasting impact in the business landscape.

Visual Identity Creation – YOUR CONSULTING PARTNER

Founded in 2000, Ataway is an international consulting firm specializing in the implementation of PeopleSoft applications, whose services range from project management, implementation and upgrade to outsourcing solutions, customized training, and interface development with third party software. The company manages international projects covering Europe, North America, Asia, Africa and Latin America and has offices in the US, France, China, Singapore, Argentina and Japan with two new offices opening soon in the UK and Brazil.

A BRAND RATHER THAN SERVICE

Ataway is rapidly expanding in markets throughout the world. Having witnessed 100% growth each year since its inception, Ataway has found itself moving away from being just an IT services company to becoming a real brand. Ataway came to Labbrand with the need to create an identity for itself and refine its vision, mission and values.

BALANCING RAPID GROWTH AND BRAND BUILDING

We conducted interviews and brand workshops to gain insights into the client brand. By applying our Holistic Brand Model to the brand current position, which included brand audit, analysis and value proposition formulation, we identified the differentiation factors that distinguish Ataway from its competitors and defined its value proposition. 

Based on these key attributes, our creative team then designed verbal and visual identities for Ataway, including brand tagline, logo and website. The repositioning and creative work allow Ataway to pursue global business growth and build their brand, hand in hand.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Creating Key Visuals and Brand Design Strategy for Rheinmetall

LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and brand design strategy. Brand Design Strategy: TECHNOLOGIES FOR MOBILITY Rheinmetall Automoti…

Sprite Beverage Packaging Design with a New Visual Identify System

SPRITE is one of China’s leading brands. To further enhance the connection and relevance with a new generation of consumers today, Labbrand was invited to conceptualize a…

Hotel Branding Strategy and Brand Identity Creation

Integrating solid cultural insights, Labbrand develops hotel branding strategy and creative assets for MHI and its brands, setting foundation for its successful entry in …

Global Verbal Identity Research for Vrbo

Background Vrbo, the vacation rental marketplace, in 2018 was working towards a harmonized brand identity in global markets, giving consideration to meaning, recall, and …

Visual Identity Creation: ATAWAY Brand Identity Creation

Explore the realm of visual identity creation with Labbrand as they meticulously design verbal and visual identities for Ataway, an international consulting firm speciali…

ROCA Chinese Market Strategy

ROCA, a venerable bathroom brand with a century-long legacy hailing from Barcelona, Spain, has established a robust commercial presence spanning across 135 countries. In …

Leading Luxury Digital Platform Mytheresa Officially Announced Its Chinese Brand Name “美遴世”

SHANGHAI (September 2024) – Leading luxury multi-brand digital platform Mytheresa officially announced its own Chinese brand name 美遴世 (Mei Lin Shi), demonstrating Mythere…

From Hilltop Icon to Cultural Destination: How LABBRAND Shaped Resorts World Genting’s Chinese Nomenclature

LABBRAND played a pivotal role in Genting's strategic preparation for Resorts World Genting (RWG) by crafting a comprehensive Chinese brand nomenclature. Resorts World Ge…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject