Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Innovation
  • Strategy
  • Design
  • Branding

REGION

  • Global
Contact Us

LONGi Green Energy Teams Up with Labbrand Group to Advance International Brand Building

Recently, LONGi, the world’s leading solar technology company, joined hands with Labbrand Group to promote its brand-new high-end product to enter the European market, thus further promoting LONGi’s industry-leading global brand-building. In this cooperation, Labbrand Group’s brand experience agency, MADJOR, and Labbrand’s creative team co-worked with the European team to fully investigate the consumption preferences in the European market. Based on the research, the team developed a systematic communication marketing plan, including a comprehensive brand communication strategy and a multi-channel, multi-touchpoint rollout, helping LONGi to explore overseas high-end markets.

此图片的alt属性为空;文件名为2024071103381170.jpg
Labbrand Group designs pre-promo materials for LONGi’s new products

From An Industry Leader in China to A Benchmark Brand Trusted by European and American Consumers

LONGi, founded in 2000, is a famous enterprise in photovoltaic industry in China. As it enters the global PV markets of Europe and America, LONGi faces fierce competition from local European brands, Korean companies, and other Chinese brands competing intensely with each other. Meanwhile, European consumers hold high expectations for photovoltaic modules across various criteria, with brand image and product experience playing pivotal roles in their purchasing decisions. In response, LONGi has been one of the early adopters in reshaping its overseas brand strategy. LONGi’s new high-end photovoltaic product for the European market perfectly meets the requirements of segmented PV markets. By combining strong product capabilities with brand strength, the overseas brand communication strategy by Labbrand Group aims to eliminate the perception bias of “Made in China” in overseas markets and highlight the unique advantages of LONGi and Chinese manufacturing in terms of product quality, technological innovation, and experience pursuit.

B2B2C: An Integrated Strategy Considering Both Consumers and Dealers

In building LONGi internationally, we leveraged our expertise in brand construction and communication to deeply explore the technical highlights, functionalities, and emotional values of LONGi’s new high-end photovoltaic products. Based on market research in Europe and feedback from the target audience, the team used consumer preferences as the entry point to assist in establishing the market positioning of the new product. With a clear strategic direction in mind, we developed an integrated marketing plan for product launch covering both B2B and B2C, and creative communication assets for 9 different languages across Europe. This comprehensive support helps LONGi shape a high-end brand and product image in the targeted market, breaking the inherent perception of Chinese photovoltaic products being low to mid-range.

Part of the promotional posters (designed by Labbrand Group)

A Trusted Partner in Both Product Globalization and Brand Internationalization

Labbrand Group is committed to promoting Chinese brands in international markets through brand building and creative empowerment, establishing an outstanding global brand image for brands across diverse industries. We enhance brand awareness through precise and effective brand strategies and creative communication tactics, building consumer trust and loyalty to achieve long-term market recognition and success. In our collaboration with LONGi, our multinational team provides comprehensive brand and product internalization support. We ensure continuous enhancement of LONGi’s brand influence in targeted markets to support LONGi’s brand vision of becoming the most valuable solar energy technology company in the world.

Labbrand‘s International Brand Building Methodology

About LONGi

Founded in 2000, LONGi Green Energy Technology Co., Ltd. (LONGi) is committed to being the most valuable solar technology company in the world.

Under the mission of “To make the best of solar energy to build a green world” with a brand positioning of “The most trusted, reliable solar company that blazes the trail for green technology,” LONGi is developing solutions for large-scale power plants, for different industries and households with its innovation-focused development. Eventually, LONGi will also supply “Green Power + Green Hydrogen” solutions for global zero-carbon development.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




A Winning Brand Architecture Strategy for Legrand

Labbrand built a clear and sustainable brand architecture strategy for Legrand to answer its long-term growth needs. Brand Architecture Strategy - GLOBAL SPECIALIST Legra…

Nespresso Chinese Brand Strategy

Embark on the journey of Nespresso's Chinese brand strategy with Labbrand, as they tackle the challenge of enhancing Nespresso's presence in the China market. Recognizing…

Labbrand and Logitech Partnered Again to Explore the Next Level of Gaming Experience 

Founded in 1981, Logitech is a world-renowned manufacturer of computer peripherals and software originating in Switzerland and now operates in more than 140 countries and…

Supporting Bluepha’s Ongoing Brand Enhancement

Background Bluepha, established in 2016, specializes in designing, developing, manufacturing, and marketing novel bio-based molecules and materials, with its biodegradabl…

Strengthen Weber’s Consumer Strategy Through Market Entry Research for Asian Markets

Weber-Stephen Products (Weber), a globally recognized leader in premium grills and accessories, endeavored to solidify its foothold in the Asian market, particularly in C…

Unilever China Innovation – OMO and Comfort Leading Brand Innovation in the Chinese Fabric Care Market 

Unilever, teaming up with Labbrand, dove into a journey of brand innovation with a focus on brand innovation to bolster its fabric cleaning and conditioning powerhouses, …

Shopify in China: Shopify Website Localization

Embark on the localization journey of Shopify in China with MADJOR, tasked with the mission to adapt and optimize Shopify's official website for the Chinese market. As a …

Hsu Fu Chi Rebranding Strategy

Labbrand collaborated with Hsu Fu Chi on an extensive brand strategy initiative, playing a pivotal role in revitalizing the master brand through a meticulous rebranding s…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject