Corporate naming is a crucial first step in building a unique and vivid corporate image. However, it’s a big challenge to own a good corporate name that simultaneously meets the following 4 points:
- Fits the corporate positioning.
- Stays viable in transformations the corporate might pursue (internationalization, innovation…).
- Is inclusive to cover all business units.
- Is registrable both as a trademark and a business name to be ownable.
How is Corporate Naming different from Brand Naming?
Brand naming is consumer or client-
How can it help with your enterprise transformation and why is it important to your company?
A corporate name is the most valuable/ beneficial and fundamental asset of any company. It’s an embodiment of the enterprise vision. In the long-term business growth, a corporate name integrates inclusively all business units. It represents solidly the corporate and speaks to stakeholders from all levels.