Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Strategy
  • Design
  • Branding

INDUSTRY

  • Electronics & Appliances
Contact Us

OPPLE Brand: OPPLE Visual Identity Creation

Labbrand helped OPPLE brand to optimize its visual identity to facilitate its global expansion.

OPPLE Brand – BRIGHTEN UP WORLDWIDE

Founded in 1996, OPPLE Lighting is the largest Chinese lighting company with annual sales exceeding USD 550 million. The firm’s sales and service cover over 50 countries with over 30,000 sales outlets, with a diversified product portfolio ranging from consumer to professional products and from conventional to LED solutions.


OPPLE Lighting has reached a turning point in its evolution as an organization and as a brand. The objective was to have a consistent and sophisticated visual identity to reflect the brand value and applicable in all of its global markets including key European countries, the Middle East and India.

BRING GOOD LIGHT TO YOU

We looked into OPPLE Lighting’s key brand values as an inspiration for its global visual identity. Inspired by building facades, the visual language concept is a flexible grid system of windows, designed for versatility in application. The flexible grid system provides multiple image and content combination possibilities, offering a dynamic view to the products and services. It symbolizes OPPLE’s products and services across various sectors, connecting to the core mission to bring good light to everyone and improve the quality of life.

The grid system can be used crossed different global markets and applications. With clean and sophisticated traits, it helps OPPLE Lighting establish a global brand image.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Healthy Brand Naming: WEIGHT WATCHERS Chinese Brand Name Creation

Embark on a journey of healthy brand naming with Labbrand, as they unveil the Chinese name 慧优体 [huì yōu tǐ] for Weight Watchers. This strategic creation aligns with the b…

Brand Identity in China – SWEETPEARL

Discover how Labbrand leverages its expertise to create a compelling brand identity in China for SweetPearl. Through strategic brand positioning, Labbrand develops a verb…

Outspan in China: Outspan Creative Concept Creation

Outspan in China - Project Background Explore the presence of Outspan in China, an international citrus brand from South Africa since 1936. Renowned for exporting premium…

Verkor Brand Name Creation

Verkor, a young French industrial company, embarked on a brand name creation project to establish a GigaFactory and amplify battery cell production in Europe. With the ai…

Magimix Brand Strategy in China

Discover Magimix brand strategy in China as they introduce their renowned multifunctional Cooking Expert machine to the market. Since 1971, Magimix has been a pioneer in …

CREATING NEW OFFERS & CONSOLIDATING BRAND ARCHITECTURE 

Brand architecture - Background  Established in 1920, STEF has successfully positioned itself as the foremost European leader in the chilled supply chain market. Wit…

Royal Salute Brand Positioning Consumer Study 

Background  Royal Salute has set an ambitious course: double its global net sales value by 2025 and claim the No. 1 spot in prestige Scotch by 2035. A refreshed posi…

Gucci Market Strategy in China: Gucci Customer Insights Research

Embark on the strategic journey of Gucci's market strategy in China with Labbrand. Through in-depth analysis, Labbrand examines Chinese consumers' perception of "authenti…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject