Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Branding
  • Naming
  • Strategy
  • Design

INDUSTRY

  • Electronics & Appliances
Contact Us

OPPLE Brand: OPPLE Visual Identity Creation

Labbrand helped OPPLE brand to optimize its visual identity to facilitate its global expansion.

OPPLE Brand – BRIGHTEN UP WORLDWIDE

Founded in 1996, OPPLE Lighting is the largest Chinese lighting company with annual sales exceeding USD 550 million. The firm’s sales and service cover over 50 countries with over 30,000 sales outlets, with a diversified product portfolio ranging from consumer to professional products and from conventional to LED solutions.


OPPLE Lighting has reached a turning point in its evolution as an organization and as a brand. The objective was to have a consistent and sophisticated visual identity to reflect the brand value and applicable in all of its global markets including key European countries, the Middle East and India.

BRING GOOD LIGHT TO YOU

We looked into OPPLE Lighting’s key brand values as an inspiration for its global visual identity. Inspired by building facades, the visual language concept is a flexible grid system of windows, designed for versatility in application. The flexible grid system provides multiple image and content combination possibilities, offering a dynamic view to the products and services. It symbolizes OPPLE’s products and services across various sectors, connecting to the core mission to bring good light to everyone and improve the quality of life.

The grid system can be used crossed different global markets and applications. With clean and sophisticated traits, it helps OPPLE Lighting establish a global brand image.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Chinese Brand Name Creation for Dolby: Captivating and Empowering Dolby Atmos

Dolby Laboratories, a renowned global leader in cutting-edge audio and entertainment enhancement technologies, sought Labbrand's expertise to develop Chinese brand names …

Brand Equity Strategy: Asfour

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China. Brand Equity Strategy - A Heritage Continued Asfour…

DS Auto Brand Experience

Labbrand creates a scent for DS to effectively convey the brand image and increase customers' purchase intent through unique auto brand experience. INSPIRIT UNIQUE SENSOR…

Axent Chinese Website: Axent Brand Website Creation

Axent Chinese Website - INNOVATE DNA WITH SWISS HERITAGE Discover the answer with Axent Chinese Website – a strategic move by a local OEM in the intricate landscape of Ch…

Marriott Website China: Marriott Hotel Brand Digital Roadmap Creation

Discover the power of Marriott's digital presence in China as Labbrand shapes a distinct online roadmap, setting the brand apart in a competitive market. Explore the impa…

Bacardi China Luxury Research

Labbrand helped Bacardi to build in-depth understanding of premium spirits through China luxury research, supporting the luxury positioning for the brand. DOMINATING THE …

Premium and Sustainable Packaging Innovation Research 

Packaging Innovation Research - Background The infant nutrition category is undergoing premiumization and organic popularization in the Chinese market.   After …

Coquille Chinese Brand Name

In the context of Cologne Chinese brand naming, Labbrand elevates the visual identity of Coquille, skillfully infusing sophistication and femininity into the brand for a …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject