Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Strategy
  • Design
  • Branding

INDUSTRY

  • Electronics & Appliances
Contact Us

OPPLE Brand: OPPLE Visual Identity Creation

Labbrand helped OPPLE brand to optimize its visual identity to facilitate its global expansion.

OPPLE Brand – BRIGHTEN UP WORLDWIDE

Founded in 1996, OPPLE Lighting is the largest Chinese lighting company with annual sales exceeding USD 550 million. The firm’s sales and service cover over 50 countries with over 30,000 sales outlets, with a diversified product portfolio ranging from consumer to professional products and from conventional to LED solutions.


OPPLE Lighting has reached a turning point in its evolution as an organization and as a brand. The objective was to have a consistent and sophisticated visual identity to reflect the brand value and applicable in all of its global markets including key European countries, the Middle East and India.

BRING GOOD LIGHT TO YOU

We looked into OPPLE Lighting’s key brand values as an inspiration for its global visual identity. Inspired by building facades, the visual language concept is a flexible grid system of windows, designed for versatility in application. The flexible grid system provides multiple image and content combination possibilities, offering a dynamic view to the products and services. It symbolizes OPPLE’s products and services across various sectors, connecting to the core mission to bring good light to everyone and improve the quality of life.

The grid system can be used crossed different global markets and applications. With clean and sophisticated traits, it helps OPPLE Lighting establish a global brand image.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Colgate Brand Strategy in China: COLGATE OPTIC WHITE Chinese Brand Name Creation

Delve into the realm of Colgate brand strategy in China as Labbrand strategically crafts the Chinese name for Colgate Optic White. Witness the seamless fusion of advanced…

Labbrand Creates Food Product Name in Chinese for HARIBO

SHANGHAI, 23 OCTOBER, 2017 – HARIBO, world’s renowned confectionery brand from Germany, has introduced 3 new products in China carrying the food product name created by L…

HARPIC Chinese Brand Name Creation

Originated in the UK, HARPIC is a toilet cleaning brand that has a century-old history. As a global leading brand in the category of sanitary toilets, HARPIC is not only …

Wall’s Brand Naming in Chinese

Experience the artistry of Labbrand in brand naming in Chinese, exemplified by the playful and endearing name 麦酷狮 [mài kù shī] for Max, both the brand and its beloved mas…

Chinese Brand Tagline Creation: VESTAS

Dive into the realm of Chinese brand tagline creation with Labbrand, where meticulous craftsmanship gave birth to the tagline 业精于风 [yè jīng yú fēng] for Vestas. This exqu…

Supplyframe Naming: Supplyframe Chinese Brand Name Creation

Unlock the strategic process of Supplyframe naming as Labbrand crafts a Chinese brand name that encapsulates the expansive reach of the supply chain. Delve into the art o…

Healthy Food Naming: GRENADE Chinese Brand Name Creation

Delve into the realm of healthy food naming with Labbrand as they skillfully craft the Chinese brand name for Grenade, accentuating the positive and energetic personality…

Brand Naming in China: Signify Chinese Brand Name Creation

Discover the art of brand naming in China through Labbrand's creation of the Chinese brand name 昕诺飞. This name embodies a rich heritage and represents a positive vision f…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject