Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • FMCG
Contact Us

Healthy Food Naming: GRENADE Chinese Brand Name Creation

Delve into the realm of healthy food naming with Labbrand as they skillfully craft the Chinese brand name for Grenade, accentuating the positive and energetic personality of the brand. Witness the strategic fusion of linguistic artistry and a health-focused approach, showcasing Labbrand’s expertise in creating a resonant identity for Grenade in the Chinese market. Explore the art of healthy food naming with Labbrand’s innovative touch.

Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tackling the highest mountains or battling the lowest of lows. This spirit impressed us most and we believe that the Chinese name 燃拓 [rán tuò] fully brings out the emotional aspiration to the wider audience in China market. Moreover, it helps to create a one-of-a-kind impression in the sports nutrition industry.

GRENADE

The name is Labbrand created was short and vivid, delivering the energetic feeling and unique personality. It highlighted the attitude of always moving forward and exploring more possibilities with both strong body and adventurous attitudes of life athletes.

燃 [rán] represents the iconic personality of Grenade that is self-motivated, passionate and explosive. 拓 [tuò] also reinforces the spirit of life explorers and athletes.

GRENADE
  • Grenade is a brand with exceptional taste and attitude. They don’t do normal, they pull out all the stops and push the boundaries, they get you covered whether you’re tackling the highest mountains or battling the lowest of lows. This spirit impressed us most and we believe that the Chinese name 燃拓 [rán tuò] fully brings out the emotional aspiration to the wider audience in China market. Moreover, it helps to create a one-of-a-kind impression in the sports nutrition industry.

    Alva Lv

    Manager, Brand Verbal Strategy

  • We are proud of our brand name Grenade as it immediately evokes explosive effects. However, we also learnt that the literal translation would have strong military associations among Chinese audience, hence we hope to find a new name that can mitigate this and really cater to everyone from professional athletes and fitness enthusiasts to the everyday consumer. We are glad that through a professional and comprehensive naming process, LABBRAND successfully provided us with an ideal solution.

    Yating Xia

    Country Manager at Grenade China

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Launching A One-Of-A-Kind Travel Destination: La Festa Phu Quoc

Set on the western coast of Phu Quoc, La Festa is a one-of-kind destination heartfully curated to capture the imagination, discover the romance of travel and spark one’s …

Crafting a Chinese Name for Biologique Recherche That Embodies Science and Emotion — 宝黎研萃

Known for its uncompromising formulations and clinical approach to beauty, Biologique Recherche stands at the intersection of biology and physiotherapy, delivering high-p…

Dodie Packaging Design Rejuvenation: Embracing Bespoke Softness

Dodie, a prestigious French baby care brand with a legacy spanning more than six decades, embarked on a transformative journey of brand packaging rejuvenation with Labbra…

ETRO Digital Experience Design

Embark on the transformative journey of Digital Experience Design with MADJOR, as they partner with ETRO from insights to execution. Accompanying ETRO in the creation and…

Transforming The Future of Workspaces With Shui On WORKX

As a leading urban solution provider, Shui On Land had a clear vision to create the future of workspaces - to create an office segment that is different from their tradit…

Fermob Chinese Brand Name Creation

In the realm of Fermob Chinese naming, Labbrand unveils the captivating brand name 法悦居 [fǎ yuè jū], symbolizing the essence of the renowned French outdoor furniture manuf…

Chopard Launched the Product Chinese Name for L’Heure du Diamant Created by Labbrand

About Chopard Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to …

KADJAR Bilingual Auto Brand Name Creation

Labbrand assisted RENAULT, a French multinational automobile manufacturer, in creating the auto brand name for their new crossover model, targeting the Chinese market. RE…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject