Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Strategy
  • Design

INDUSTRY

  • Electronics & Appliances
Contact Us

Axent Chinese Website: Axent Brand Website Creation

Axent Chinese Website – INNOVATE DNA WITH SWISS HERITAGE

Discover the answer with Axent Chinese Website – a strategic move by a local OEM in the intricate landscape of China. Navigating complexities, Axent aims to build a strong brand that stands out amidst well-established players. Explore the journey of proposing something new and memorable in the competitive Chinese market.

AXENT knows about this challenge firsthand. Born from an OEM model, AXENT combines its innovative Chinese DNA with a strong Swiss heritage. It produces and delivers the complete bathroom, integrating nature, human behavior, intuition, wellbeing, and health into their promise.

Axent Chinese Website – THE BIGGER PICTURE

Deriving from a simple, tactical request – revamping AXENT’s website for China – Labbrand managed to frame the client’s needs into a bigger picture:

How do we define this brand? Which brand concepts should the website design convey? What is the brand experience going to be?

MANIFESTING PERFECTION THROUGH SIMPLICITY

We arrived at this powerful statement, that expresses the vision that AXENT would be the brand that represents the level of perfection that is only present in nature. This is true to AXENT’s essence: delivering simple yet intuitive products thanks to its deep understanding of human needs.

The website structure links back to this, as it is built for intuitive navigation: the experience and information organization is different for an architect, property manager or an individual looking to remodel their bathroom.

The dual cultural identity influenced the design strategy as well, materializing in key visual elements. We picked two complementary fonts: one that could mirror a humanistic renaissance feel, and one to convey geometrical precision. The brand colors go from black and white = simplicity, to warm greys = nature and cold greys = technology.

These elements altogether reflect AXENT’s identity: China and Switzerland, industrial and nature, technological while human.

RETHINKING THE BATH

Beyond the visual decisions required for the new website, we continued to work with AXENT to create a visual language that could transcend online channels but to all communication in showrooms, brochures and internally, across stakeholders and partners. We developed illustration styles for them to provide technical drawings for each product; we redesigned their iconography system for consumers to operate the products; we redefined their photography style to convey their identity when shooting products.

These strategic and visual assets were then consolidated into a Brand Book that could be handed out, sent and read to relevant audiences, sharing the story of the brand while guiding its evolution on communication and visual levels.

  • Working with such a professional team has been an inspiration throughout the entire project, and beyond.

    Imke Kastka

    Digital Content Manager

  • “Labbrand’s passionate team has helped us to not only launch a powerful website that is true to our brand philosophy, easy to navigate and simply breathtakingly beautiful; but also we worked together to develop a differentiating identity for our brand.”

    Imke Kastka

    Digital Content Manager

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




KADJAR Bilingual Auto Brand Name Creation

Labbrand assisted RENAULT, a French multinational automobile manufacturer, in creating the auto brand name for their new crossover model, targeting the Chinese market. RE…

IU Hotel Brand Design and Identity Rejuvenation

Labbrand joined forces with Jinjiang Group's Global Innovation Center and IU Hotel's brand team to embark on a significant endeavor – the revitalization of IU Hotel brand…

Corporate Renaming Creation for CYPHANT GROUP

Yidian (一点资讯), facing the slowdown of the information technology industry, decided to expand its business territory and transition into a comprehensive product portfolio.…

Dräger Brand Relevance Creation

Unlock the strategic approach to brand relevance as Labbrand elevates Dräger's brand positioning in the Chinese market. Drawing from industry insights, Labbrand seamlessl…

A Winning Brand Architecture Strategy for Legrand

Labbrand built a clear and sustainable brand architecture strategy for Legrand to answer its long-term growth needs. Brand Architecture Strategy - GLOBAL SPECIALIST Legra…

New Brand Creation: NEQTA Brand Creation

Embark on the journey of new brand creation with Labbrand, as they draw inspiration from the hive to craft a brand-new hotel. This space is meticulously designed to stimu…

Reinventing SOMFY’s Brand Positioning and Strategy 

As the market leader in motorization, automation, and digitalization, SOMFY group's mission is to provide exceptional services that enhance the living and working environ…

Verkor Brand Name Creation

Verkor, a young French industrial company, embarked on a brand name creation project to establish a GigaFactory and amplify battery cell production in Europe. With the ai…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject