Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Industrial & Chemical
Contact Us

Chinese Brand Tagline Creation: VESTAS

Dive into the realm of Chinese brand tagline creation with Labbrand, where meticulous craftsmanship gave birth to the tagline 业精于风 [yè jīng yú fēng] for Vestas. This exquisite creation not only encapsulates the brand’s diligence and passion but also weaves in profound Chinese cultural connotations. Explore the depth of meaning and cultural resonance in Labbrand’s expertise, as they go beyond words to elevate Vestas’ brand identity in the Chinese market.

MAKE WIND WORK

With revenues exponentially rising, Vestas is the world’s leading and most global producer of wind turbines and energy ingenuity for over thirty years.

In English, Vestas’ tagline is, “Wind. It means the world to us.” In order to communicate Vestas’ promise and services to the Chinese market, a Chinese tagline is needed. The challenges is how to create a tagline that is memorable for consumers yet carrying strong meaning which reflects Vestas brand attribute.

POWER THE FUTURE WITH WIND

We created the Chinese tagline, 业精于风 [yè jīng yú fēng]. This phrase is a variation of the well-known Chinese saying, 业精于勤 [yè jīng yú qín], meaning “excellence in knowledge comes from diligence.” By changing 勤 [qín] into 风 [fēng], new Chinese brand tagline creation combines Vestas’ message of its specialized passion for wind with strong Chinese cultural connotations. 

By synthesizing Vestas’ attributes with a Chinese saying, the company now has a memorable tagline to attract its customers toward one of the most important energy discoveries of our time: wind.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Leo Brand Repositioning Strategy

The brand repositioning strategy by Labbrand for Leo allows Leo to blossom into the leading brand of snacks worldwide. Brand Repositioning Strategy - LEADING THE SNACK WO…

Dior Prestige Chinese Brand Name Creation

Labbrand created the Chinese brand name 花秘瑰萃 for Dior Prestige, delivering a sense of brevity and elegance. Founded by Christian Dior in 1946, Christian Dior SE, commonly…

Coquille Chinese Brand Name

In the context of Cologne Chinese brand naming, Labbrand elevates the visual identity of Coquille, skillfully infusing sophistication and femininity into the brand for a …

Labbrand and Logitech Partnered Again to Explore the Next Level of Gaming Experience 

Founded in 1981, Logitech is a world-renowned manufacturer of computer peripherals and software originating in Switzerland and now operates in more than 140 countries and…

KADJAR Bilingual Auto Brand Name Creation

Labbrand assisted RENAULT, a French multinational automobile manufacturer, in creating the auto brand name for their new crossover model, targeting the Chinese market. RE…

OSRAM Chinese Brand Naming

Embark on the strategic journey of OSRAM Chinese brand naming with LABBRAND. OSRAM, a Munich-based leading global high-tech photonics company, with a history spanning ove…

Outspan in China: Outspan Creative Concept Creation

Outspan in China - Project Background Explore the presence of Outspan in China, an international citrus brand from South Africa since 1936. Renowned for exporting premium…

Marriott Website China: Marriott Hotel Brand Digital Roadmap Creation

Discover the power of Marriott's digital presence in China as Labbrand shapes a distinct online roadmap, setting the brand apart in a competitive market. Explore the impa…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject