Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research

INDUSTRY

  • Fashion & Luxury
Contact Us

Gucci Market Strategy in China: Gucci Customer Insights Research

Embark on the strategic journey of Gucci’s market strategy in China with Labbrand. Through in-depth analysis, Labbrand examines Chinese consumers’ perception of “authentication” to provide valuable insights supporting Gucci Group’s branding efforts in the Chinese market. Explore the intersection of cultural understanding and market strategy as Labbrand contributes to shaping Gucci’s presence in the dynamic and discerning Chinese consumer landscape.

Gucci Market Strategy in China – THE REDEFINITION OF LUXURY

Gucci Group is a part of the global luxury group – Kering (PPR). As one of the world’s leading multi-brand luxury goods companies, Gucci group owns a portfolio of powerful luxury and sport and lifestyle brands. The Group has redefined luxury for the 21st century and represents the pinnacle of luxury goods.

BETTER KNOW THE GROWING MARKET

Chinese luxury industry continues to grow with the addition of new luxury brands entering the market. Gucci Group begins to expand its operations in China, consumers’ perception of “luxury” becomes an essential topic to analyze, especially regarding the origin of luxury products. Our goal was not only to imbibe virtual map prints in the consumers’ mind set but rather evaluate its applicability in the market.

DIG DEEPER

In crafting Gucci’s market strategy in China, Labbrand employed a comprehensive approach, utilizing qualitative research techniques such as focus groups, in-depth interviews (IDIs), and media context analysis. The focus was on unraveling the complexities of brands’ “authentication” strategies, exploring the nuances of brand origin elements, brand names, and celebrity endorsements. Given the intensifying competition among luxury brands in China, a deeper understanding of Chinese customers became imperative for Gucci Group.

The insights gained from this comprehensive analysis led to the identification of new authentication logics related to brand origin, specifically tailored for the Chinese market. Gucci Group, armed with this invaluable information, strategically integrated these insights into its branding, advertising, and marketing efforts in mainland China. Dive into the strategic partnership between Labbrand and Gucci Group, where cultural insights shape the trajectory of a global luxury brand in the fiercely competitive Chinese market.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Created Chinese Names for Nutella, a Ferrero Group Brand, and Its Three Flagship Products

GUANGZHOU, Aug. 16 - Nutella, a brand under the Ferrero Group, has recently introduced its new Chinese brand name, “意榛滋” [yì zhēn zī], along with a full range of new prod…

Outspan in China: Outspan Creative Concept Creation

Outspan in China - Project Background Explore the presence of Outspan in China, an international citrus brand from South Africa since 1936. Renowned for exporting premium…

Visual Identity Creation: ATAWAY Brand Identity Creation

Explore the realm of visual identity creation with Labbrand as they meticulously design verbal and visual identities for Ataway, an international consulting firm speciali…

Parisot Chinese Brand Name Creation

Labbrand demonstrates expertise in Parisot Chinese brand name creation with the introduction of 品黎家 [pǐn lí jiā] for the esteemed French furniture manufacturer. Explore t…

KADJAR Bilingual Auto Brand Name Creation

Labbrand assisted RENAULT, a French multinational automobile manufacturer, in creating the auto brand name for their new crossover model, targeting the Chinese market. RE…

INRYU Brand Creation: INRYU Chinese Brand Name Creation

INRYU Brand Creation - Challenge Embark on the journey of INRYU brand creation, Shiseido Group's cutting-edge ingestible beauty brand launched in 2021. With a mission to …

Momento Bilingual Brand Naming and Brand Identity Creation

Embark on a journey of bilingual brand naming with Labbrand, as they craft the Romanic name "Momento," Chinese name 舒享吧 [shū xiǎng bā], and a visually stunning identity s…

BASF Branding in China

Embark on the journey of BASF branding in China with Labbrand, as they skillfully craft the verbal and visual identity system for the new paint brand. Witness the emergen…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject