Brand Experience

Labbrand creates a scent for DS to effectively convey the brand image and increase customers' purchase intent through unique sensorial experience.


Founded in 1919, Citroën is a major French automobile manufacturer and a part of the PSA Peugeot Citroën group. Citroën was the first mass-produced car company outside the USA and pioneered the modern concept of creating a sales and services network that complements the motor car.

As a premium automobile line of Citroën, DS came in third in the 1999 Car of the Century competition. Recognized as the world's most influential auto designs, DS was also named the most beautiful car of all time by Classic & Sports Car magazine.

Working with Labbrand, DS wanted to create a scent that engaged customers and increased their purchase intent through unique sensorial experience.


We created a scent based on the attributes that most effectively convey the brand image of DS - French luxury from Paris, Modern, High Quality and Safety, Design and Style.

The scent created for DS adds an olfactive sensation to the luxury brand, manifesting the distinguished taste of its audience.

This unique scent is now implemented in DS's 4S stores across the country.