How is Brand Experience Strategy different from Brand Strategy?
Brand Experience Strategy
Defines how the brand converts and interprets the brand strategy into a tangible convincing experience that allows consumers to engage.
Brand Strategy
Defines key elements of the brand: Value, Beliefs, Personality, Universe.
Consumers would not believe and understand what the brand means to them and could bring to them unless they experience and are convinced. The Brand Experience Strategy enables to deliver the experiences more outstandingly, more consistently. It enables the participation of many parties contributing to it. Typical deliverables include:
- Retail/ Physical pop up Definition
- Brand e-Magazine
- Experience Roadmap
- Sensorial Brand Definition
- “IP events” Definition
For any company that’s looking for a transformation, a good experience strategy will ensure them to build
- A more consistent brand in consumers’ minds
- A sustainable brand in a more efficient way
