Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Design
  • Branding

INDUSTRY

  • Auto
Contact Us

DISTRIGO Alphabetic Name Creation and Visual Identity Design

Labbrand helped Groupe PSA with the alphabetic name creation and visual identity design for the brand DISTRIGO.

Groupe PSA is the leader in both the construction of excellent vehicles and the provider of innovative mobility solutions. The vision of Groupe PSA is to become a benchmark automotive manufacturer and supplier of mobility solutions, to enrich the freedom of movement of our customers every day, all over the world.

As part of the development of the secondary market, Groupe PSA, the French automobile company (which owns the Peugeot, Citroën and DS car brands), is launching a new multi-brand spare parts distribution service around the world.

Labbrand created the alphabetic name and visual identity for the new service. The aim was to communicate the attributes of the brand in a simple and easy style. Labbrand created the brand name ‘DISTRIGO’. Combining the alphabetic descriptive part ‘distri’ (of the distribution) and the English word ‘GO’, DISTRIGO is customer-centric and reflects the offering of the brand: speed and movement. The name is also easy to rhyme and memorise.

The visual identity was developed around the idea of ​​network, connection and interaction between the brand, suppliers, distributors and repair shops. Its modern and technological oriented, which echoes the image of an electrical circuit, anchors the service in an efficient and interactive distribution approach in the 21st century.

The font and color coding are in line with the group’s activities in other markets, while perfectly reflecting simplicity and dynamics.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Creating Key Visuals and Brand Design Strategy for Rheinmetall

LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and brand design strategy. Brand Design Strategy: TECHNOLOGIES FOR MOBILITY Rheinmetall Automoti…

MasterControl Chinese Brand Signature Development

MasterControl is changing and growing as a Chinese brand. It has a special brand signature design that makes it stand out. It used to sell systems to manage quality, but …

Healthy Brand Naming: WEIGHT WATCHERS Chinese Brand Name Creation

Embark on a journey of healthy brand naming with Labbrand, as they unveil the Chinese name 慧优体 [huì yōu tǐ] for Weight Watchers. This strategic creation aligns with the b…

Revitalizing Audi: Unveiling Chinese Youth Consumer Insights

Audi, as Germany's oldest-established automobile manufacturer, acknowledged the significance of comprehending China's youth to shape its future brand strategy. Nonetheles…

Coquille Chinese Brand Name

In the context of Cologne Chinese brand naming, Labbrand elevates the visual identity of Coquille, skillfully infusing sophistication and femininity into the brand for a …

Gucci Market Strategy in China: Gucci Customer Insights Research

Embark on the strategic journey of Gucci's market strategy in China with Labbrand. Through in-depth analysis, Labbrand examines Chinese consumers' perception of "authenti…

Shopify in China: Shopify Website Localization

Embark on the localization journey of Shopify in China with MADJOR, tasked with the mission to adapt and optimize Shopify's official website for the Chinese market. As a …

SEAT Chinese Naming

Labbrand created the SEAT Chinese naming for SEAT, establishing the brand presence with Western uniqueness and elegance in China. SEAT Chinese Naming - A BRAND ON THE MOV…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject