MasterControl is changing and growing as a Chinese brand. It has a special brand signature design that makes it stand out. It used to sell systems to manage quality, but now it also provides digital platforms.
MasterControl expands by offering connected solutions and services to manage quality and compliance throughout the product development lifecycle. The company is transforming and growing strategically, making a lasting impact on the Chinese brand signature landscape.
MasterControl worked with LABBRAND to create a Chinese brand name and logo. They used important parts from the English logo and made it look good with Chinese writing. This helps MasterControl talk better to people in China.
The Chinese brand name 迈德康 [mài dé kāng] echoes MasterControl’s continuing effort to bring high quality and connected solutions that help regulated companies drive product excellence.
The character 德 [dé], symbolizing virtue, aptly describes a business with integrity. It aligns well with MasterControl’s dedication to delivering high-quality software solutions, enabling faster access to life-changing products for a wider audience.
迈 [mài] means ‘stride’ which reflects the company’s long-term devotion to quality and 康 [kāng] means well-being, highlighting the company’s extensive experience in life sciences and other related industries. Overall the name 迈德康 [mài dé kāng] carries a level of phonetic consistency with MasterControl.
As a global organization, we strive to ensure that our brand is both relevant and culturally accepted in different regions. Labbrand has been a critical partner in developing a brand experience that communicates our commitment to customers and the quality products they develop to save lives.
EVP Marketing, MasterControl
We are thrilled to collaborate with MasterControl on this naming and design project. The final name stood out from about 300 different name options for its accurate reflection of the brand truth and culturally relevant meaning. We are very happy that our rigorous creation and selection process has helped us land on this excellent solution.
Associate Director, Labbrand New York
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