Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Research

REGION

  • China

INDUSTRY

  • Tech & Digital
Contact Us

How Labbrand Completed LinkedIn Chinese Brand Naming from “Connecting Everyone” to “Leading Elite”

Labbrand successfully created 领英 [lĭng yīng], a Chinese brand name that matches the phonetics of LinkedIn, capturing the attention of the Chinese audience through its simplicity and creativity. This accomplishment of LinkedIn Chinese brand naming showcases the remarkable influence of brand naming and strategic brand localization, particularly when a brand venturing into the Chinese market.

Challenge

LinkedIn faced a significant challenge when it came to expanding its membership base in China. Despite being the world’s largest professional network, with over 300 million members spanning every Fortune 500 company and 200 countries, LinkedIn recognized the need for a more targeted approach to connect with the Chinese audience. To achieve this goal, the company tasked Labbrand with the critical mission of Chinese brand name creation, tailored to resonate with the unique cultural context and language of Chinese consumers.

Solution

The brand journey entailed three rounds of name creation, accompanied by thorough linguistic assessments in Mandarin and five major Chinese dialects.

Recognizing the intricate trademark challenges prevalent in the Chinese market, a legal evaluation was also conducted to verify the name’s availability for trademark registration. Ultimately, the chosen Chinese brand name, 领英 [lĭng yīng], was meticulously selected. This name ingeniously merges 领 [lĭng], meaning “to lead,” with 英 [yīng], signifying “elites.” This harmonious combination reflects key attributes synonymous with LinkedIn, encompassing leadership and excellence.

Upon subjecting the name to qualitative and quantitative testing, 领英 garnered substantial recognition and preference among Chinese consumers. Interestingly, the significance of “leading elite” in LinkedIn Chinese brand naming diverges from the global positioning of “connect everyone.” This divergence furnished invaluable market insights, spurring ideation within the LinkedIn brand team. Amidst a landscape teeming with local recruiting websites and grassroots social platforms, Chinese professionals were seeking a platform of international stature and authority.

LinkedIn Chinese brand naming

Results

The selection of the name 领英, coupled with the insights it unveiled, established a robust cultural foundation. This foundation would guide LinkedIn’s strategic evolution as it further refined its positioning within the intricate landscape of the Chinese market.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Marvel Comics Brand Naming: Bringing the Marvelous Power of Comics to China

Summary Labbrand successfully created the Chinese name 漫威 [màn wēi] for MARVEL comics brand naming in Chinese, helping the brand establish a strong brand recognition in t…

IU Hotel Brand Design and Identity Rejuvenation

Labbrand joined forces with Jinjiang Group's Global Innovation Center and IU Hotel's brand team to embark on a significant endeavor – the revitalization of IU Hotel brand…

Kanghui’s Brand Globalization Strategy: Revitalizing the Orthopedics Pioneer

Kanghui, now a division within Medtronic's Restorative Therapies Group, has been providing innovative and affordable orthopedics products and services in China and intern…

Magimix Brand Strategy in China

Discover Magimix brand strategy in China as they introduce their renowned multifunctional Cooking Expert machine to the market. Since 1971, Magimix has been a pioneer in …

Labbrand Created Chinese Names for Nutella, a Ferrero Group Brand, and Its Three Flagship Products

GUANGZHOU, Aug. 16 - Nutella, a brand under the Ferrero Group, has recently introduced its new Chinese brand name, “意榛滋” [yì zhēn zī], along with a full range of new prod…

Continental Chinese Tagline Creation

Labbrand developed the Chinese tagline creation for Continental for a promising future. HIT THE ROAD Founded in 1871 German, Continental AG is a world’s leading manufactu…

Brand Naming in China: Signify Chinese Brand Name Creation

Discover the art of brand naming in China through Labbrand's creation of the Chinese brand name 昕诺飞. This name embodies a rich heritage and represents a positive vision f…

Strengthen Weber’s Consumer Strategy Through Market Entry Research for Asian Markets

Weber-Stephen Products (Weber), a globally recognized leader in premium grills and accessories, endeavored to solidify its foothold in the Asian market, particularly in C…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject