Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Design
  • Branding

REGION

  • China

INDUSTRY

  • Healthcare & Pharma
Contact Us

Fenbid: Building a Pain Management Expert Brand with a Unique Visual Brand Language

GSK Fenbid holds a dominant position as the leader in the Oral OTC pain subcategory and ranks third in the broader pain relief category. To further solidify its brand presence in the Chinese market, Labbrand meticulously crafted a unified Visual Brand Language for Fenbid. This strategic move enhances the brand’s visibility, ensuring a seamless and distinct presence across its various product ranges and variants. Additionally, this harmonized visual identity fosters a clear differentiation against competitors, contributing to both brand coherence and distinctiveness. 

Challenge

Despite its current success, Fenbid still possesses untapped potential for further growth. However, within the market landscape it faces many challenges. One such challenge is the continued prevalence of imitation brands, which pose a threat to Fenbid’s market position. Moreover, the general perception that all Ibuprofen products are the same, needs to be addressed. These challenges underscore the need for strategic initiatives to maintain Fenbid’s competitive edge and solidify its market position as the Pain Management Expert.  

Solution

Labbrand undertook the task of developing a consolidated Visual Brand Language for Fenbid in China. The objective was to create a coherent and differentiated brand identity across Fenbid’s product ranges and variants, while also standing out against competition. 

Labbrand shifted the role of the brand mascot, “the red man,” to embody the new brand heart and a state of wellness, conveying the message of “Power Us Forward, Leaving Pain Behind”.

We also developed a new brand heart device that directly embodies the brand heart as the key brand equity featured across the entire Fenbid Brand Rejuvenation. 

Fenbid Brand Heart
New Brand Heart Device
Fenbid New Brand Rejuvenation
Two Visual Languages

Two distinct visual languages were created: “POWER FORWARD” for the brand’s aspiration and “EFFICACY SOLUTION” for product communications. These languages were applied across brand and product communications to deliver a clear and consistent message. 

Brand Communications
Product Communications

The hero image of each product can be differentiated by the different product devices and colours for a clear and consistent visual system allowing for convenient identification and navigation across Fenbid’s key touchpoints, improving consumers pain management journey by enabling them to find the right pain medication for their pain relief needs.

Fenbid E-commerce
Fenbid In-Store

Results

The unified brand identity has had a profound impact on Fenbid’s visibility and distinctiveness. It has successfully set apart Fenbid’s products from its own diverse ranges and variations, as well as from competitors in the market. This differentiation has not only fostered growth but has also proven invaluable in the intensely competitive landscape.

Fenbid Product Line Strategy
Fenbid Strong Pain Relief

Moreover, the packaging design played a pivotal role in this process. By effectively conveying both functional advantages and creating an emotional connection, it contributed to two important objectives. Firstly, it attracted a larger base of oral OTC consumers seeking treatments. Secondly, it enticed loyal users to elevate their experience through premium offerings. This strategic approach has not only expanded Fenbid’s customer base but has also facilitated the elevation of customer loyalty and perceived value.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Dior Prestige Chinese Brand Name Creation

Labbrand created the Chinese brand name 花秘瑰萃 for Dior Prestige, delivering a sense of brevity and elegance. Founded by Christian Dior in 1946, Christian Dior SE, commonly…

Transforming The Future of Workspaces With Shui On WORKX

As a leading urban solution provider, Shui On Land had a clear vision to create the future of workspaces - to create an office segment that is different from their tradit…

Weber Brand Localization: Bringing the American Grilling Legend to China

Weber, a leading global manufacturer of grills and grilling accessories, sought to expand its presence in the Chinese and Hong Kong markets, which have unique BBQ culture…

A Winning Brand Architecture Strategy for Legrand

Labbrand built a clear and sustainable brand architecture strategy for Legrand to answer its long-term growth needs. Brand Architecture Strategy - GLOBAL SPECIALIST Legra…

Brand Research: Uncovering Consumer Insights for Dolby’s Online Music Icon and Slogan 

Embark on the journey of Brand Research with Dolby, a global leader in audio innovation. Collaborating with Labbrand, Dolby seeks to distinguish its latest product focuse…

Defining the Brand and Experience of Hilton Maldives Amingiri Resort & Spa

Nestled amidst tranquil blue waters of North Malé, Hilton Maldives Amingiri Resort & Spa represents the flagship debut of Hilton Hotels & Resorts (HHR) brand in M…

Baby Care Branding: EVORIE Packaging Design

Labbrand's expertise shines in baby care branding as they craft a serene and scientifically designed packaging for Evorie, aligning with the brand's new focus and fosteri…

Volkswagen’s global campaign Chinese Tagline Creation

Labbrand created the Chinese tagline for Volkswagen's global campaign, communicating the sustainable and initiative brand image in Chinese market. Volkswagen's global cam…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject