Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Professional & Financial Services
Contact Us

CONSTELLATIONS Chinese Brand Name and Brand Chinese Identity Creation

Delve into the world of brand Chinese identity with Labbrand, as they intricately craft the Chinese name and visual identity for Constellations, a Shanghai-based strategic consultancy. Experience the fusion of linguistic and visual elements, showcasing Labbrand’s expertise in creating a distinctive and resonant brand presence in the Chinese market through strategic Chinese identity development.

Brand Chinese Identity – A FRESH AND DYNAMIC CONNOTATION

Constellations is a Shanghai based strategic consultancy specializing in advisory, concept development and management across sectors, disciplines and cultures in relation to cities. The company has developed a focus on environmental, cultural, social and educational fields and is committed to projects with ethical value.

Constellations was looking for a suitable brand visual identity as well as a Chinese brand name to reflect their brand attributes and give a fresh and dynamic connotation. The visual and verbal identities were to echo with the concept in the English brand name as well as the company value. 

LINKING STARS, CONNECTING BRILLIANCE

The original name of Constellations means a group of stars forming a design in the sky, while metaphorically it conveys an assemblage of excellences. We integrated this concept into the creation of the Chinese name, trying to bring out the key brand messages of “crossing spheres & linking ideas”. After two rounds of creative sessions, Constellations’ Chinese brand name was finalized as 策联达 [cè lián dá]. 

We incorporated the star shape and fresh, dynamic colors in the visual identity design. The VI system includes the design of logotype, brand color system, stationary, promotional items and website. 

The Chinese name and the visual identity of Constellations paint a picture of linked stars and connected brilliance.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




CONSTELLATIONS Chinese Brand Name and Brand Chinese Identity Creation

Delve into the world of brand Chinese identity with Labbrand, as they intricately craft the Chinese name and visual identity for Constellations, a Shanghai-based strategi…

Brand Identity in China – SWEETPEARL

Discover how Labbrand leverages its expertise to create a compelling brand identity in China for SweetPearl. Through strategic brand positioning, Labbrand develops a verb…

Marvel Comics Brand Naming: Bringing the Marvelous Power of Comics to China

Summary Labbrand successfully created the Chinese name 漫威 [màn wēi] for MARVEL comics brand naming in Chinese, helping the brand establish a strong brand recognition in t…

Corporate Renaming Creation for CYPHANT GROUP

Yidian (一点资讯), facing the slowdown of the information technology industry, decided to expand its business territory and transition into a comprehensive product portfolio.…

BV Chinese Name: BUREAU VERITAS Chinese Brand Name Creation

Unlock the significance of Labbrand's expertise in BV Chinese name creation as they unveil 必维 [bì wéi] for Bureau Veritas. Witness the seamless integration of integrity a…

ETRO Digital Experience Design

Embark on the transformative journey of Digital Experience Design with MADJOR, as they partner with ETRO from insights to execution. Accompanying ETRO in the creation and…

Dräger Brand Relevance Creation

Unlock the strategic approach to brand relevance as Labbrand elevates Dräger's brand positioning in the Chinese market. Drawing from industry insights, Labbrand seamlessl…

BIOLOGIQUE RECHERCHE Chinese Brand Name Creation

Challenge Founded in the late 1970s by a family of artisanal skincare experts, Biologique Recherche came about through the passion of biologist and physiotherapist duo Yv…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject