Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research
  • Strategy

INDUSTRY

  • Fashion & Luxury
  • Industrial & Chemical
Contact Us

Brand Equity Strategy: Asfour

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China.

Brand Equity Strategy – A Heritage Continued

Asfour Crystal is a globally recognized Egyptian crystal manufacturing company. Established in 1961, it has a deep-rooted history and continues to lead the industry with innovation and quality, lighting up rooms and lives with a high degree of sophistication.

Asfour had no clear idea of its brand performance in Chinese market, thus having a difficulty to plan strategic actions to improve its performance and seize market opportunity.

An Effective Tool to Measure the Brand

Labbrand conducted a brand equity tracking using the 4-pillar model to determine customers’ overall association with the client brand. This method allowed to assess the brand’s current performance in the Chinese market as well as its key attributes compared to its main competitors. The findings helped Asfour maximize its marketing efforts and create more targeted communication campaigns to further enhance its brand awareness in China. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Outspan in China: Outspan Creative Concept Creation

Outspan in China - Project Background Explore the presence of Outspan in China, an international citrus brand from South Africa since 1936. Renowned for exporting premium…

Branding Strategy in China and Brand Identity Creation

Labbrand helped Adeo develop the branding strategy in China as well as verbal and visual system, facilitating brand communication with Chinese consumers. Branding Strateg…

QUIKSILVER Chinese Brand Naming

Labbrand created the QUIKSILVER Chinese brand naming for Quiksilver, building on brand awareness with attributes of lifestyle, fashion and adventure to Chinese consumers.…

Lancôme – Unveiling Sustainable Luxury Through Grasse Storytelling

Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with th…

Bacardi China Luxury Research

Labbrand helped Bacardi to build in-depth understanding of premium spirits through China luxury research, supporting the luxury positioning for the brand. DOMINATING THE …

Alcohol Brand Name Creation for Pernod Ricard Group’s New Malt Whisky Distillery – THE CHUAN

Pernod Ricard Group made a significant investment in a new Malt Whisky Distillery in China, demonstrating its commitment to the Chinese market and its desire to introduce…

LONGi Green Energy Teams Up with Labbrand Group to Advance International Brand Building

Recently, LONGi, the world's leading solar technology company, joined hands with Labbrand Group to promote its brand-new high-end product to enter the European market, th…

HARPIC Chinese Brand Name Creation

Originated in the UK, HARPIC is a toilet cleaning brand that has a century-old history. As a global leading brand in the category of sanitary toilets, HARPIC is not only …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject