Brand Equity Strategy: Asfour

Brand Equity Strategy: Asfour Overview

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China.

Brand Equity Strategy – A Heritage Continued

Asfour Crystal is a globally recognized Egyptian crystal manufacturing company. Established in 1961, it has a deep-rooted history and continues to lead the industry with innovation and quality, lighting up rooms and lives with a high degree of sophistication.

Asfour had no clear idea of its brand performance in Chinese market, thus having a difficulty to plan strategic actions to improve its performance and seize market opportunity.

An Effective Tool to Measure the Brand

Labbrand conducted a brand equity tracking using the 4-pillar model to determine customers’ overall association with the client brand. This method allowed to assess the brand’s current performance in the Chinese market as well as its key attributes compared to its main competitors. The findings helped Asfour maximize its marketing efforts and create more targeted communication campaigns to further enhance its brand awareness in China.