Labbrand designed verbal and visual identities for Ataway, an international consulting firm specializing in the implementation of PeopleSoft applications.

YOUR CONSULTING PARTNER

Founded in 2000, Ataway is an international consulting firm specializing in the implementation of PeopleSoft applications, whose services range from project management, implementation and upgrade to outsourcing solutions, customized training, and interface development with third party software. The company manages international projects covering Europe, North America, Asia, Africa and Latin America and has offices in the US, France, China, Singapore, Argentina and Japan with two new offices opening soon in the UK and Brazil.

A BRAND RATHER THAN SERVICE

Ataway is rapidly expanding in markets throughout the world. Having witnessed 100% growth each year since its inception, Ataway has found itself moving away from being just an IT services company to becoming a real brand. Ataway came to Labbrand with the need to create an identity for itself and refine its vision, mission and values.

BALANCING RAPID GROWTH AND BRAND BUILDING

We conducted interviews and brand workshops to gain insights into the client brand. By applying our Holistic Brand Model to the brand current position, which included brand audit, analysis and value proposition formulation, we identified the differentiation factors that distinguish Ataway from its competitors and defined its value proposition. 

Based on these key attributes, our creative team then designed verbal and visual identities for Ataway, including brand tagline, logo and website. The repositioning and creative work allow Ataway to pursue global business growth and build their brand, hand in hand.