Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Market Research Agency – Labbrand Senior Research Manager Named Finalist for ESOMAR Young Researcher of the Year Award

Explore the expertise of a leading market research agency as Brett Ao, Senior Research Manager at Labbrand, becomes a finalist for the Young Researcher of the Year Award. With a focus on the importance of Chinese market analysis for brands, Brett Ao’s detailed research stands out in this global juried competition. Witness the impact of Labbrand’s market research prowess in shaping industry recognition and accolades. Delve into the strategic insights that position Labbrand as a distinguished market research agency in the global landscape.

ESOMAR, an organization dedicated to encouraging, advancing, and elevating market research worldwide, has been recognizing young market research professionals for the past six years. To select their Young Researcher finalists, the ESOMAR jury looks for excellence and best practices in research; innovation; genuine understanding of the issues and potential impact; focused application across cultures; strong scientific and analytical methods; valuable insight; and principles that are in line with those of ESOMAR. Brett, for the work he submitted to the competition, was found to meet all of these expectations in spades.

With a degree in Management from Shanghai University of Finance and Economics, Brett has served as aninvaluable research executive across a number of different industries. At Labbrand, Brett has contributed his extensive experience in U&A exploration, culture analysis, concept, story board, TVC text, naming test, semiotics, new product development, post launch evaluation, low tier market understanding and brand expansion study. With his skills, Brett is able to help brands intimately understand the markets they want to target.

Throughout his career, the 28-year old researcher has conducted more than 450 focus groups and 550 in-depth interviews, ranging from ordinary consumers to opinion leaders and industry experts. Before joining Labbrand, Brett was a research manager at TBAE where he was involved in a range of consumer behavior-based projects and methodologies, and even trained to be a professional moderator. He has also gained extensive knowledge about market research and the China automotive market as a senior research executive in the automotive sector. Even at the earliest points in his career, Brett was recognized for his strong research abilities – his first job after graduation was at Taylor Nelson Sofres, the leading market research and market information group.

Over the years, Brett has developed an uncanny ability to analyze consumer needs in China. His work at Labbrand has strengthened the way brands serve Chinese consumers and has served Labbrand’s overarching mission of bringing cultural relevance to brands from all over the world. Fluent in Chinese and English, Brett is able to communicate the nuances of Chinese market analysis to corporate clients both from China and across the globe.
 
As one of three finalists for the ESOMAR Young Researcher of the Year, Brett will be presenting his work live before a jury and audience in Dublin, Ireland at the ESOMAR Congress in September 2015.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Develops Brand Strategy and Chinese Brand Identities for Thomas Cook Group and Its Brands

SHANGHAI, July 6, 2016 – In March 2015, Thomas Cook, the oldest name in travel, entered into a partnership with leading Chinese investment group Fosun. Together, they loo…

Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Creates Chinese Name 适乐肤 for L’Oréal’s Skincare Brand CeraVe

SHANGHAI, October 23, 2018 – CeraVe, a skincare company owned by L’Oréal, recently launched its Chinese brand identity, including a Chinese brand name created by Labbrand…

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Yukino Yamamoto, Managing Director Asia of Labbrand, to Judge 2017 Transform Awards Asia-Pacific

SINGAPORE, August 11, 2017 - Having won the Grand Prix at the 2016 awards, Labbrand was invited to become a member of the judging panel at 2017 Transform Awards Asia-Paci…

Labbrand Interviewed by ARD German Radio, Shares Insights on Chinese Naming of Global Brands

Recently, Labbrand's VP & Creative Director, Amanda Liu and Associate Director of Verbal Branding Strategy, Alva Lv were interviewed by ARD German Radio, delving into…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject