Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Brand Naming Solution: Orix Insurance Rolls Out New Name “Cléma Risk Solutions” Created by Labbrand

Experience the transformative power of Labbrand’s brand naming solution as Orix Insurance evolves into Cléma Risk Solutions, redefining insurance for Asian SMEs with tailored and simplified solutions. Elevate your brand identity with Labbrand’s expert naming strategies.

Labbrand developed the new name Cléma, inspired by the French “clé,” or “key”. This key demonstrates accuracy in unlocking complicated insurance processes, tailor-made to fit each business. As Cléma transforms to use smarter online solutions, they remain a reliable and resourceful partner that helps you navigate risks without issue.

Cléma Risk Solutions

In addition to the linguistic, sociocultural, and marketing factors that make Cléma the unbeatable new name, the name matches perfectly with Cléma’s new logo as well: the blue brain ends in a key, solving all the complexities of your business. Overall, the refreshed brand identity positions Cléma Risk Solutions as the ideal insurance partner for small and medium companies.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

Brand Naming Solution -About Cléma Risk Solutions

Headquartered in Singapore, Cléma Risk Solutions is a Specialist insurance intermediary firm, offering digital solutions to help small and medium companies select the best coverage for their needs. To facilitate the life of business owners, Cléma has developed an innovative approach to understand the risk profile of different clients and suggest solutions accordingly.

  • Cléma is the key to unlock complexities and open a clear path for your business. I see lots of potential in this name. It’s easy to read, sounds pleasant, and has a unique French touch. The name also carries subtle futurism and warmth, like a personal AI assistant.

    Mickey Zhu

    Verbal Strategy Consultant at Labbrand

  • We have offices across 5 markets of which 4 are in Asia, where our main business is and Asia is very diverse which adds to the complexity of this entire naming process. After a lot of research and analysis, Cléma stood out among all others with its compelling story that appeals to our customers and the markets that we represent. Labbrand team has demonstrated its expertise and leadership despite these challenges. Working with Labbrand has been not only an eye-open but educational process.

    Damien Ferte

    Founder & CEO at Cléma Risk Solutions

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Nestlé Launches Chinese Name for NesQino Created by Labbrand

Good food, Good life—that’s what Nestlé stands for. As the world’s largest food and beverage company, Nestlé is consistently driven by a simple purpose: enhancing the qua…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Labbrand Wins 7 Awards at Transform Awards Asia Pacific 2017

HONG KONG, December 14, 2017 - Labbrand celebrated remarkable wins last week in Hong Kong at this year's Transform Awards Asia Pacific. Its excellent work in branding was…

Club Med Strategy in China: Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

SHANGHAI, February 11, 2015 – Witness the strategic move in Club Med strategy in China with the launch of Joyview by Club Med. The world's leading holiday brand introduce…

Labbrand Presents at ESOMAR Congress 2017 on a Digital Parallel Universe

AMSTERDAM, September 21, 2017 – Labbrand presented the results from a pioneering new digital research study at the renowned ESOMAR Congress 2017 held on September 10th-13…

Voya Financial Launches Chinese Brand Identity Created by Labbrand New York

NEW YORK, April 4, 2018 – Voya Financial, the New York-based financial, retirement, investment and insurance company, recently launched its Chinese brand identity, includ…

LABBRAND and Indeed + Glassdoor Partnership in Southeast Asia: What Does This Mean for the Employer Brand Impact?

Singapore – 26 September 2024 – LABBRAND, the leading independent global brand consultancy, and Indeed + Glassdoor, an authority in job postings and employer reputat…

Labbrand Featured by BrandBerries on 6 Key Global Branding Trends And Predictions For 2023 And Beyond

As 2023 unfolds, here are six key global branding trends that will influence our industry in the future. 

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject