How Market Research Drives Brand Success in the Chinese Market

SINGAPORE, November 19, 2018 – Labbrand was invited by SBASF to present at the “China Briefing” Talk in Singapore to a group of about 80 industry professionals.

Labbrand Creative Director, Judy Wang, and Labbrand Managing Director, Melyssa Koh, shared their insights of the current market landscape in China and the corresponding implications of this growth on brand building and brand naming.

Participants are intrigued by the case studies sharing of China cultural differences that provided precious insights and eluded to implications for their brand trademark and brand building journey in China.

“The fast-growing Chinese economy presents a lot of new possibilities and challenges for Asian companies aiming to enter China. While there is a preference for International brands in China, brands need to localize in order to succeed in the highly competitive market.” Melyssa Koh shared during the event.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About SBASF

SBA Stone Forest (SBASF) is a corporate advisory and public accounting group that focuses on serving foreign enterprises in China. Established in 2001, the company is headquartered in Shanghai and has offices in Beijing, Suzhou, Shenzhen, Chengdu and Hangzhou. SBASF is a subsidiary company of The Stone Forest Group.