Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Hosts Event to Discuss the Chinese Digital World

SHANGHAI, March 17, 2016 – Labbrand partnered with social media intelligence company Linkfluence to host a breakfast seminar themed “Making the Most Out of Chinese Social Media” in Paris. The three speakers, Nicolas Farman, General Manager of Labbrand France, Amy Loa, Labbrand’s Digital Strategy Manager and Guilhem Fouetillou, Chief Evangelist Officer at Linkfluence, shared their insights about how foreign brands can harness the potential of Chinese social media.

Throughout their presentation, speakers strongly underlined the importance of localization: every Western brand entering China needs to adapt its strategy and positioning, regardless of its size, heritage or reputation. The Chinese market is indeed young and culturally unique, both in terms of social media penetration rate, platform choices and customer habits.

Linkfluence and Labbrand identified three key characteristics of the Chinese digital world:

  • Huge: China’s two largest social media platforms Sina Weibo and WeChat boast more than 100 million and 570 million daily active users respectively.
  • Mobile: you just need to take the subway in any major Chinese city to realize that almost everything is done on smartphones here, from booking your train tickets to searching for the best restaurant deals.
  • Sophisticated: Alibaba’s online payment service Alipay is the perfect illustration of the growing sophistication of the Chinese web, allowing users to securely complete B2C transactions as well as paying utility bills from their phone.

Amy Loa also provided real-life examples of brands who failed to effectively leverage Chinese social media and discussed about best branding practices for establishing a strong and consistent presence on both WeChat and Weibo.

The first step for any international brand expanding its business in China is to understand the subtleties of China’s web landscape: Twitter and Facebook do not have equivalents here, where the most popular social media platforms offer a wider range of functionalities and a different type of interaction with their users. For instance, WeChat has now become an integral part of Chinese people lives and offers a very intimate experience: if used properly, it can thus be a powerful tool for building brand equity and engaging with the local audience.

This was the first breakfast seminar organized by Labbrand in France since the opening of our Paris office. Following this successful event, Labbrand and Linkfluence will renew their partnership to hold a LABsquare event in Shanghai this summer.

For more insights from our branding specialists, feel free to subscribe to our monthly newsletter.

About LABSquare

LABSquares are an open space for thought leaders to exchange ideas and network; a social, spontaneous and informative experience. In LABSquares, leaders push the boundaries and talk about the future of innovative brand thinking.

About Labbrand

Labbrand is a leading China-originated brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinate research, strategic decisions, and creative implementation.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Creates Chinese Brand Name for belVita Breakfast Biscuits

SHANGHAI, October 13, 2015 – Witness the strategic prowess of a leading Brand Naming Agency as Mondelēz International disrupts the market with a new category of breakfast…

Labbrand Research Director Archana Mohan Speaks at FUSE 2019 On Brand Innovation

Labbrand presented at FUSE 2019 on the topic of Leveraging the Power of the Collective to Fuel Brand Innovation. FUSE is an event for design & brand strategists, cele…

Labbrand Presents at Global Dairy Congress Asia 2018 on Design with Consumer Impact

SINGAPORE, July 11, 2018 – Labbrand was invited as key speakers and panelist at Global Dairy Congress Asia 2018 held on June 11-12 in Singapore. Global Dairy Congress Asi…

Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel…

Labbrand Featured by GLOSSY on Collaboration with Streetwear Brands

Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn. 

Labbrand Releases New Brand Design Delivering a Vibrantly Bold Identity

SHANGHAI, January 5, 2021 - Labbrand, a global leading brand consultancy, reveals its new brand identity including refreshed brand signature, along with the launch of a n…

Brand Name Pernod Ricard: Labbrand Creates Brand Name for Pernod Ricard’s New Whisky Distillery

With the opening of Pernod Ricard Group's new malt whisky distillery in Emeishan, the brand name pernod ricard 叠川THE CHUAN created by Labbrand made its debut in Sichuan p…

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu. SHANGHAI, 18 APRIL, 2017 - Labbrand has appointe…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject