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Labbrand Featured by Marketing Interactive on How Brands Should Leverage Homegrown Advantage to Elevate the Service Experience.

Last week, ComfortDelGro officially launched its lifestyle app called Zig. ComfortDelgro’s Zig is a mobile lifestyle platform that combines journey planning, transport booking and lifestyle discovery into an all-in-one mobile app.

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Labbrand Creates Chinese Name for Kids Clothing Brand The Children’s Place

SHANGHAI, November 10, 2016 – Embark on the journey of a leading kids clothing brand as The Children’s Place, the largest specialty retailer in North America, officially …

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal cre…

Labbrand Wins at the Transform Awards Asia 2020

SHANGHAI, January 15, 2021 - Labbrand is honored to have won a total of 12 awards  at the 2020 Transform Awards Asia! Transform Awards Asia Pacific 2020 Establi…

From Perfection to Radiant Vitality: What China’s Evolving Beauty Mood Means for Color Strategy

In an era shaped by faster-paced living and broader global uncertainty, Chinese consumers are moving away from the rigid ideals of perfection and towards a softer, more h…

Labbrand Malaysia Launched: A New Office To Expand Labbrand’s APAC Presence 

SHANGHAI, Jan 2nd, 2024 – Today. Founded in 2005 in Shanghai, Labbrand is an international brand consultancy with a global presence in APAC, Europe, and North America. As…

Labbrand Facilitated Development of New Hotel Brand NEQTA for FRHI & Golden Land Group

SHANGHAI, April 7, 2016 – China-based global brand consultancy Labbrand collaborated with the Golden Land Group and luxury hospitality group FRHI Hotels & Resorts to …

Labbrand Presents at iMedia Agency Summit on Digital Campaign Innovation

Labbrand Vice GM Denise Sabet was invited to speak at the iMedia Agency Summit in Sanya, China on November 19th 2014. Addressing an audience of leading marketing and bran…

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Le…

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