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Labbrand Featured by Marketing Interactive on How Brands Should Leverage Homegrown Advantage to Elevate the Service Experience.

Last week, ComfortDelGro officially launched its lifestyle app called Zig. ComfortDelgro’s Zig is a mobile lifestyle platform that combines journey planning, transport booking and lifestyle discovery into an all-in-one mobile app.

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LABBRAND Named Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards

We are proud to announce that LABBRAND has been honored as the Best Luxury Branding Consultancy in Southeast Asia by Luxury Lifestyle Awards. This prestigious recognition…

Labbrand Featured by Marketing Interactive on How Brands Should Leverage Homegrown Advantage to Elevate the Service Experience.

Last week, ComfortDelGro officially launched its lifestyle app called Zig. ComfortDelgro's Zig is a mobile lifestyle platform that combines journey planning, transport bo…

Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

SHANGHAI, November 9, 2018 – Anheuser-Busch InBev SA/NV (AB InBev), the multinational drink and brewing holdings company based in Belgium, launched michelob ultra owner f…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu. SHANGHAI, 18 APRIL, 2017 - Labbrand has appointe…

Labbrand Presents at iMedia Agency Summit on Digital Campaign Innovation

Labbrand Vice GM Denise Sabet was invited to speak at the iMedia Agency Summit in Sanya, China on November 19th 2014. Addressing an audience of leading marketing and bran…

Labbrand Creates Chinese Brand Name and Brand Localization Strategy for Première Vision

Discover the intricacies of brand localization strategy as leading French textile and fashion event, Première Vision, partners with Shanghai Fashion Week 2015. Hosting a …

Labbrand Creates New Chinese Brand Name for German Wheat Beer Brand Schöfferhofer

SHANGHAI, January 22, 2017 — Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 [xīng hǔ] with strong brand differentiation in China. Schöfferhofer i…

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