Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Creates New Brand Identity for Lanvin Group Rebranding

SHANGHAI, December 1, 2021 –
Discover the transformative journey of Lanvin Group rebranding, formerly Fosun Fashion Group, as it unveils a new era of luxury with Labbrand’s strategic rebranding expertise. Immerse yourself in the unveiling of Lanvin Group’s refreshed brand identity, a symbol of its global aspirations in curating iconic luxury fashion brands. Labbrand’s strategic design solution eloquently communicates the group’s dedication to both heritage and innovation in the dynamic landscape of the global luxury market. Join us in celebrating the evolution of Lanvin Group, a beacon of timeless elegance and cutting-edge innovation, meticulously crafted through the artistry of Labbrand’s rebranding vision.

The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.

Lanvin’s Heritage

Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.

The modulated sans-serif design is crafted with respect to heritage and adaptive for modern media.

Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is conscientiously crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.

The Lanvin Group Bilingual Brand Signature
A Representative Color System of Brand Inclusivity and Cultural Diversity 
A Representative Color System of Brand Inclusivity and Cultural Diversit
The Lanvin Group brand universe is further manifested through a new website experience that exemplifies fluidity and agility.
Brand Inclusivity and cultural diversity is well represented through the new Group website.

The rebrand is a celebration of the Group’s inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.

Labbrand’s expertise in brand identity creation has successfully reimagined Lanvin Group as a prominent player in the global luxury fashion industry. The new brand identity showcases the Group’s commitment to both its heritage and innovation, enabling it to carve out a distinctive position in the market. 


Lanvin Group Rebranding – About Labbrand

Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. For more information, please visit labbrand.com

  • It was a pleasant and inspirational process working with the Labbrand team, for their insightful understanding of the world that Lanvin Group is operating in, precise capture of our vision and positioning, as well as their ability to translate that into a visual system that can speak to our audiences around the globe .

    David Chan

    Executive President of Lanvin Group

  • It is with profound joy that we celebrate the transformative and purpose-led realization of this new brand identity. We are honored by this collaborative experience in partnership with the Lanvin Group team, in establishing an authentic universe that is distinctive and ownable, marking a new era for Lanvin Group as it embarks on a new phase of growth both globally and in China.

    Catherine Tsui

    Global Executive Creative Director at Labbrand

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu. SHANGHAI, 18 APRIL, 2017 - Labbrand has appointe…

Dior Product Names: Dior Launches Skincare Line Prestige with Chinese Name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] Created by Labbrand

SHANGHAI, March 11, 2019 - Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently designs and retails fashion goods, beauty products…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, May 3, 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business Franc…

LABBRAND and Curio Collection by Hilton Celebrate Transform Awards Asia 2024 Win for Brand Expression of La Festa Phu Quoc on Social Media Channels

Singapore — LABBRAND, the leading independent global brand consultancy with 20 years of experience, are proud to announce a win at Transform Awards Asia 2024 in the categ…

Labbrand Group’s CEO Shares China Reopening Consumer Insights at Page Society

SHANGHAI, March 24, 2023 - Labbrand Group's CEO, Vladimir Djurovic, was invited to speak at the Insights and Observations from the "National People's Congress" & othe…

Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand la…

Labbrand Gives Lecture at Conde Nast Center about “On-site Digital Activations”

SHANGHAI, September 7, 2016 – Labbrand was invited as a guest lecturer to present on "On-site Digital Activations" for the Fashion & Luxury Events Management course a…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject