Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Creates New Brand Identity for Lanvin Group Rebranding

SHANGHAI, December 1, 2021 –
Discover the transformative journey of Lanvin Group rebranding, formerly Fosun Fashion Group, as it unveils a new era of luxury with Labbrand’s strategic rebranding expertise. Immerse yourself in the unveiling of Lanvin Group’s refreshed brand identity, a symbol of its global aspirations in curating iconic luxury fashion brands. Labbrand’s strategic design solution eloquently communicates the group’s dedication to both heritage and innovation in the dynamic landscape of the global luxury market. Join us in celebrating the evolution of Lanvin Group, a beacon of timeless elegance and cutting-edge innovation, meticulously crafted through the artistry of Labbrand’s rebranding vision.

The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.

Lanvin’s Heritage

Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.

The modulated sans-serif design is crafted with respect to heritage and adaptive for modern media.

Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is conscientiously crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.

The Lanvin Group Bilingual Brand Signature
A Representative Color System of Brand Inclusivity and Cultural Diversity 
A Representative Color System of Brand Inclusivity and Cultural Diversit
The Lanvin Group brand universe is further manifested through a new website experience that exemplifies fluidity and agility.
Brand Inclusivity and cultural diversity is well represented through the new Group website.

The rebrand is a celebration of the Group’s inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.

Labbrand’s expertise in brand identity creation has successfully reimagined Lanvin Group as a prominent player in the global luxury fashion industry. The new brand identity showcases the Group’s commitment to both its heritage and innovation, enabling it to carve out a distinctive position in the market. 


Lanvin Group Rebranding – About Labbrand

Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver, and Paris. As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity. For more information, please visit labbrand.com

  • It was a pleasant and inspirational process working with the Labbrand team, for their insightful understanding of the world that Lanvin Group is operating in, precise capture of our vision and positioning, as well as their ability to translate that into a visual system that can speak to our audiences around the globe .

    David Chan

    Executive President of Lanvin Group

  • It is with profound joy that we celebrate the transformative and purpose-led realization of this new brand identity. We are honored by this collaborative experience in partnership with the Lanvin Group team, in establishing an authentic universe that is distinctive and ownable, marking a new era for Lanvin Group as it embarks on a new phase of growth both globally and in China.

    Catherine Tsui

    Global Executive Creative Director at Labbrand

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Featured by Marketing Interactive on McLaren X Google Partnership

McLaren Racing has appointed Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims t…

Auto Brand Names: Renault’s New Crossover KADJAR Launched in China with Chinese Name Created by Labbrand

SHANGHAI, March 3, 2016 – Auto Brand Names Dongfeng-Renault, the joint-venture between world’s leading automotive manufacturer Renault and one of China’s top automotive m…

Labbrand Hosts Event to Discuss the Chinese Digital World

SHANGHAI, March 17, 2016 – Labbrand partnered with social media intelligence company Linkfluence to host a breakfast seminar themed “Making the Most Out of Chinese Social…

Labbrand Creates Chinese Brand Name 优领思 [yōu lǐng sī] and Visual Identity for Udemy Brand Localization New York

SHANGHAI, March 27, 2023 - Labbrand, a leading global brand consultancy renowned for its exceptional brand name creation capabilities, proudly unveils its collaboration w…

Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Facilitated Development of New Hotel Brand NEQTA for FRHI & Golden Land Group

SHANGHAI, April 7, 2016 – China-based global brand consultancy Labbrand collaborated with the Golden Land Group and luxury hospitality group FRHI Hotels & Resorts to …

Labbrand X Rouse Special Event: Chinese Brand Names Go Global

In a noteworthy collaboration, Labbrand, a global naming expert, and Rouse, a leading intellectual property authority, jointly orchestrated the Brand Naming and Trademark…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject