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Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challenges, within the context of digital transformation – depending on the way we want to look at it.

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Labbrand Creates Chinese Brand Name for belVita Breakfast Biscuits

SHANGHAI, October 13, 2015 – Witness the strategic prowess of a leading Brand Naming Agency as Mondelēz International disrupts the market with a new category of breakfast…

Atelier Cologne Launched First Flagship Store in China with Chinese Brand Name Created by Labbrand

SHANGHAI, July 11, 2017 – Atelier Cologne, the French “Maison de Parfum” opened its first flagship store in China on June 22nd, 2017 in Shanghai, China. Labbrand helped A…

Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand la…

Labbrand Wins at the Transform Awards Asia 2020

SHANGHAI, January 15, 2021 - Labbrand is honored to have won a total of 12 awards  at the 2020 Transform Awards Asia! Transform Awards Asia Pacific 2020 Establi…

Labbrand Develops Brand Strategy and Chinese Brand Identities for Thomas Cook Group and Its Brands

Brand Strategy and Management in Singapore: The Thomas Cook Case SHANGHAI, July 6, 2016 – In March 2015, Thomas Cook, the oldest name in travel, entered into a partnershi…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Labbrand Wins 4 Prestigious Awards at the Transform Awards Asia-Pacific 2014

HONG KONG, November 20, 2014 – Labbrand’s excellence in brand development and design was honoured at Transform Magazine’s inaugural Asia-Pacific awards. Labbrand won four…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

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