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Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challenges, within the context of digital transformation – depending on the way we want to look at it.

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Labbrand Creates Chinese Name 适乐肤 for L’Oréal’s Skincare Brand CeraVe

SHANGHAI, October 23, 2018 – CeraVe, a skincare company owned by L’Oréal, recently launched its Chinese brand identity, including a Chinese brand name created by Labbrand…

Supplyframe Launches Chinese Brand Name 四方维 Created by Labbrand

Supplyframe, a leading Design-to-Source platform for the global electronics value chain, has launched its Chinese brand name 四方维 [sì fāng wéi] created by Labbrand, a lead…

Labbrand Presents at ESOMAR Congress 2017 on a Digital Parallel Universe

AMSTERDAM, September 21, 2017 – Labbrand presented the results from a pioneering new digital research study at the renowned ESOMAR Congress 2017 held on September 10th-13…

Labbrand Brings Insights on Chinese Brand Naming to New York

NEW YORK, November 20, 2016 – Labbrand presented a ‘Lunch & Learn’ event at the global brand consultancy’s New York City office, sharing key insights regarding the im…

Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Pernod Ricard China Launches DRINKS&CO with its Chinese Name 樽乐加 [zūn lè jiā] Created by Labbrand

Pernod Ricard is the world’s n°2 in wines and spirits. In China, Pernod Ricard leads the way among all international wine and spirits groups. Key brands such as Chivas Re…

Labbrand Group’s Director Invited as the Expert Judge for Visual Awards 2023 at the 4th Pet Industry Innovation Summit 

The 4th Pet Industry Innovation Summit (PIIS) concluded successfully on January 12, 2024, in Shanghai. The event kicked off with the Visual Awards 2023, an aesthetic comp…

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools' Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners comp…

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