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Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challenges, within the context of digital transformation – depending on the way we want to look at it.

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Labbrand Paris: Labbrand Expands and Launches New Office in Paris

SHANGHAI, March 10, 2015 – Labbrand, a leading China-originated brand consultancy, announced its expansion into Europe and the launch of its Paris office. The company was…

Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

Labbrand Wins LIA 2016 Verbal Identity Award

SHANGHAI, December 7, 2016 – Labbrand’s excellent brand solution has been honored at 31st London International Awards (LIA). The Chinese name creation for Thomas Cook, th…

Labbrand Featured by BrandBerries on 6 Key Global Branding Trends And Predictions For 2023 And Beyond

As 2023 unfolds, here are six key global branding trends that will influence our industry in the future. 

Labbrand Featured by Marketing Interactive on Whether Malaysia Airlines Should Risk Revamping Its Iconic Kebaya

Malaysia Airlines’ contemplation on revamping its iconic sarong kebaya uniform worn by its cabin crew saw many Malaysians expressing their love for the current uniform, a…

Labbrand Helps Weber Develop Brand Strategy and Chinese Brand Identities for China Market

SHANGHAI, September 5, 2016 –Uncover the digital brand strategy in China as Weber-Stephen Products, the world's leading manufacturer of premium grilling appliances, offic…

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