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Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challenges, within the context of digital transformation – depending on the way we want to look at it.

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Délifrance Enters China Market with Localized Brand Identity Created by Labbrand

SHANGHAI, July 12, 2017 – Délifrance, a French bakery chain, opened its second retail shop in China market in Shanghai on June 25th, following its first shop in Beijing i…

Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Nestlé Launches Chinese Name for NesQino Created by Labbrand

Good food, Good life—that’s what Nestlé stands for. As the world’s largest food and beverage company, Nestlé is consistently driven by a simple purpose: enhancing the qua…

Our 20-Year Quest: Exploring the Depth of Brand Power

From the heart of Suzhou Creek, to A Key Voice on Global Stage In 2005, LABBRAND began the first chapter of its brand story along Shanghai's Suzhou River. Today, LABBRAND…

Michelob Launches Michelob ULTRA Beer with Chinese Name 米凯罗 [mǐ kǎi luó] Created by Labbrand, a Global Brand Consultancy

SHANGHAI, November 9, 2018 – Anheuser-Busch InBev SA/NV (AB InBev), the multinational drink and brewing holdings company based in Belgium, launched michelob ultra owner f…

Philips Rebranding Strategy: Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand

SHANGHAI, JULY 27, 2018 - Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand's expertise shines through in th…

Labbrand & Mediaman Host Event to Explore the Future of B2B Marketing Trend

Unlock insights into B2B Branding Trend with Labbrand and Mediaman. In a breakfast seminar themed "Innovations and Future Trends in B2B Marketing," speakers Kevin Gentle …

Labbrand Featured by BrandBerries on 6 Key Global Branding Trends And Predictions For 2023 And Beyond

As 2023 unfolds, here are six key global branding trends that will influence our industry in the future. 

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