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Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challenges, within the context of digital transformation – depending on the way we want to look at it.

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Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Labbrand Launches MADJOR to Empower Digital Brand Transformation

SHANGHAI, October 11, 2016 – Labbrand, the leading China-originated global brand consultancy, launched MADJOR, a new brand specializing in digital brand transformation. S…

Labbrand Hosts Event to Uncover How Brands Can Leverage Social Media Big Data

SHANGHAI, September 2, 2016 – Labbrand hosted a LABSquare breakfast seminar themed “The Myth and Reality of Big Social: Leverage Social Big Data to Elevate Your Brand Str…

Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific mark…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Gives Lecture at Conde Nast Center about “On-site Digital Activations”

SHANGHAI, September 7, 2016 – Labbrand was invited as a guest lecturer to present on "On-site Digital Activations" for the Fashion & Luxury Events Management course a…

Labbrand Singapore Hosts Event on Digital Lessons from China

SINGAPOR, May 9, 2017 – Labbrand Singapore hosted a LABSquare event on Thursday, May 4 at Capital Tower, Singapore. The seminar, themed “Digital Amplified: 3 Digital Less…

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