Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand CEO Vladimir Djurovic Interviewed by Forbes on Business Transformation

Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand‘s role as the brand creation expert at the service of business transformation. 

Read the Forbes BrandVoice article in English below.

Labbrand CEO Vladimir Djurovic interviewed by Forbes Autumn 2019

Labbrand: The Brand Creation Expert at the Service of Business Transformation

Labbrand is a Chinese agency with an international presence, recognized for its expertise in naming, the creation of brand names. For its clients essentially composed of large corporations, Labbrand also has offers in design, research, digital and recently, transformation projects’ facilitation.

The Brand Naming Expert Agency

After graduating from the Ecole Centrale, and equipped with strong Chinese fluency, Vladimir Djurovic moved to China in 2001, where he created Labbrand, a brand strategy consultancy. Forerunning in “naming” in China, Labbrand grew through the creation of brand names in Chinese for large corporations such as Marvel, Disney, Airbnb, and Renault. 

“Our expertise relies first and foremost on our teams’ passion: our mission is to spark an idea and bring it to life through a brand. To accomplish this, we ally listening, efficiency, simplicity and engagement values”, explains Vladimir Djurovic, CEO of Labbrand.

Design and Visual Identity

As an international player, Labbrand walks its clients through their brand journey, at the service of their company, their products and services: consulting, strategy, marketing research, design, packaging and advertising.

“Today our core business is driven by our two main activities which are brand naming – a technique that enables us to create relevant names in all the countries’ dialects – and design, through the creation of visual identity by our cosmopolite teams. We are also known to our clients as a research institute that studies markets, innovation, and even product sensoriality”, specifies Vladimir Djurovic.

Facilitation and Innovation

For its clients – among which L’Oréal, Volkswagen, PSA and Coca-Cola – Labbrand Group also offers MADJOR, its own brand dedicated to digital experience. “In classical branding we create brand identities, but with digital, the orchestration of experiences has no boundaries and is a lot more creative. We also include current trends on data.” To go further, Labbrand Group launched its third brand, SpringPillar, dedicated to the internal collaborative projects’ facilitation, with creative tools such as design thinking. Its role? Walk top executives through their innovation and transformation projects.

Present on 4 large poles, China, South East Asia, North America and Europe, Labbrand is today a recognized global agency. Its perspectives? Triple in size within 5 years, open new offices in Germany, Dubai and Shenzhen, and pursue its works on innovation: brand equity tracking, social media and big data more specifically. 

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About Forbes

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.  

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Délifrance Enters China Market with Localized Brand Identity Created by Labbrand

SHANGHAI, July 12, 2017 – Délifrance, a French bakery chain, opened its second retail shop in China market in Shanghai on June 25th, following its first shop in Beijing i…

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal cre…

Labbrand Creates Chinese Brand Name For Grenade

Sports Nutrition brand Grenade® aims to inspire people to get more out of life, whatever their fitness goals. Grenade® is all about choice and, with an award-winning, inn…

Labbrand Featured by KrAsia on Chinese EV Market

Despite the growing popularity of electric cars in China, few automakers have managed to set themselves apart from the competition.

LABBRAND & DXOMARK Unveil Strategic Camera Insights to Shape the Future of Smartphone Imaging

Shanghai, China – In an era where smartphone photography and videography shape daily storytelling, LABBRAND is the partner of DXOMARK, the globally recognized camera benc…

Voya Financial Launches Chinese Brand Identity Created by Labbrand New York

NEW YORK, April 4, 2018 – Voya Financial, the New York-based financial, retirement, investment and insurance company, recently launched its Chinese brand identity, includ…

Branding Agency: Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, March 25, 2015 – Branding Agency Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on…

Crocs Launches Its Chinese Tagline Created by Labbrand

As a world leader in innovative and casual footwear, Crocs is dedicated to the future of playfulness, relaxation and comfort. Its Classic Clog was instantly rec…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject