Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand CEO Vladimir Djurovic Interviewed by Forbes on Business Transformation

Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand‘s role as the brand creation expert at the service of business transformation. 

Read the Forbes BrandVoice article in English below.

Labbrand CEO Vladimir Djurovic interviewed by Forbes Autumn 2019

Labbrand: The Brand Creation Expert at the Service of Business Transformation

Labbrand is a Chinese agency with an international presence, recognized for its expertise in naming, the creation of brand names. For its clients essentially composed of large corporations, Labbrand also has offers in design, research, digital and recently, transformation projects’ facilitation.

The Brand Naming Expert Agency

After graduating from the Ecole Centrale, and equipped with strong Chinese fluency, Vladimir Djurovic moved to China in 2001, where he created Labbrand, a brand strategy consultancy. Forerunning in “naming” in China, Labbrand grew through the creation of brand names in Chinese for large corporations such as Marvel, Disney, Airbnb, and Renault. 

“Our expertise relies first and foremost on our teams’ passion: our mission is to spark an idea and bring it to life through a brand. To accomplish this, we ally listening, efficiency, simplicity and engagement values”, explains Vladimir Djurovic, CEO of Labbrand.

Design and Visual Identity

As an international player, Labbrand walks its clients through their brand journey, at the service of their company, their products and services: consulting, strategy, marketing research, design, packaging and advertising.

“Today our core business is driven by our two main activities which are brand naming – a technique that enables us to create relevant names in all the countries’ dialects – and design, through the creation of visual identity by our cosmopolite teams. We are also known to our clients as a research institute that studies markets, innovation, and even product sensoriality”, specifies Vladimir Djurovic.

Facilitation and Innovation

For its clients – among which L’Oréal, Volkswagen, PSA and Coca-Cola – Labbrand Group also offers MADJOR, its own brand dedicated to digital experience. “In classical branding we create brand identities, but with digital, the orchestration of experiences has no boundaries and is a lot more creative. We also include current trends on data.” To go further, Labbrand Group launched its third brand, SpringPillar, dedicated to the internal collaborative projects’ facilitation, with creative tools such as design thinking. Its role? Walk top executives through their innovation and transformation projects.

Present on 4 large poles, China, South East Asia, North America and Europe, Labbrand is today a recognized global agency. Its perspectives? Triple in size within 5 years, open new offices in Germany, Dubai and Shenzhen, and pursue its works on innovation: brand equity tracking, social media and big data more specifically. 

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About Forbes

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.  

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Club Med Strategy in China: Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

SHANGHAI, February 11, 2015 – Witness the strategic move in Club Med strategy in China with the launch of Joyview by Club Med. The world's leading holiday brand introduce…

MADJOR Hosts Event to Help Brands Elevate Customer Experience with Emotional Chatbots

SHANGHAI, April 27, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with Emotibot, an artificial intelligence technology company, to host a MADSquare b…

Labbrand Group’s Director Invited as the Expert Judge for Visual Awards 2023 at the 4th Pet Industry Innovation Summit 

The 4th Pet Industry Innovation Summit (PIIS) concluded successfully on January 12, 2024, in Shanghai. The event kicked off with the Visual Awards 2023, an aesthetic comp…

Labbrand Wins Two Awards at Transform Awards North America 2018

NEW YORK, October 30, 2018 - Labbrand’s work with Voya Financial, the New York-based financial, retirement, investment and insurance company, was honored with two awards …

Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challe…

Labbrand Featured by Jing Daily on What Makes “World-weariness” Pertinent to the Luxury Fashion Community

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend?

Labbrand Presents at Alibaba’s University of UED on Brand Innovation and User Experience

SHANGHAI, June 30, 2016 – Labbrand VP & Creative Director Amanda Liu and Associate Design Director Sam Yang were invited to give a lecture at Alibaba’s University of …

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject